John Fitzgerald Kennedy Library Foundation Incorporated

Support: president biden and the earthshot prize(see more detail in schedule o)president biden's moonshot anniversary speechon september 12, 2022, to commemorate the 60th anniversary of president Kennedy's moonshot speech, president joe biden delivered an address at the jfk Library outlining his vision for his cancer moonshot to end cancer as we know it. Biden was the first sitting president to visit the Kennedy Library since 1993 and an historic day for both the Library and the country. In addition to filling the room with local and national leaders along with Library supporters and members of the community, the event received blockbuster press coverage for the Library and president Kennedy's legacy, generating 2,900 media mentions which resulted in a reach of 2.5 billion.the earthshot prize boston 2022from november 30-december 3, 2022, the jfk Library Foundation partnered with prince william, the earthshot prize, kensington palace, the city of boston, and the british embassy to host the earthshot prize awards ceremony in boston. Inspired by president John f. Kennedy's "moonshot," the earthshot prize is an ambitious global environmental prize which aims to discover and scale the best solutions to help repair our planet during this decisive decade.the awards ceremony was held at mgm music hall, where the five winners of the second annual earthshot prize awards were announced. Each winner received prize money and tailored support to help scale their solutions to repair the planet. Joining the prince and princess of wales to celebrate the finalists and award winners were climate activists rami malek, catherine o'hara and shailene woodley. Guests and viewers of the ceremony were also treated to performances from annie lennox, billie eilish, chloe x halle, and ellie goulding. The ceremony has been watched by over 9+ million people worldwide. The jfk Library Foundation's partnership with the earthshot prize resulted in unprecedented national and international visibility for president Kennedy's moonshot legacy and the jfk Library, and vastly expanded the Foundation's partnerships and audiences.jfk Library Foundation activities related to the earthshot prize included: - leading the earthshot prize boston host committee, comprised of local and national leaders in business, environment, public policy, and community. - participating in a citywide activation to "light the city green and welcome the earthshot prize to boston. - hosting an earthshot prize town hall-style event for approximately 400 young people from more than 14 schools and youth groups for a conversation about the environmental issues most important to them. - opening the jfk Library's doors to president biden for the second time in 2022 to serve as the venue for his meeting with prince william in boston. - this program had a media reach of 11 billion for earthshot prize boston.

Archives, digital archives, and museum: archives - sat / denoncourt / migration and interns / museum - museum survey(see more detail in schedule o)kennedy family collectionthe digital archives program continued in 2022 with the digitization of the Kennedy family collection scrapbooks and albums, a 52-volume collection chronicling three generations of president Kennedy's family. The george j. denoncourt ii photograph collection the denoncourt collection contains materials associated with "one man's vietnam through the eyes of combat photographer george denoncourt ii," an exhibit that was on display at the jfk presidential Library and museum from january 8, 1983 - february 28, 1983. The photographs included in the collection were taken by combat photographer george denoncourt ii while he served in vietnam in 1968-69, and offer an intimate view of the reality faced by soldiers and civilians during the vietnam war. In the fall of 2022, the Library's digitization team began the process of preparing for the digitization process by reviewing documentation and materials related to the collection. While this is very preliminary work, it is critical to the success of the upcoming digitization since it will ensure that all materials will be handled appropriately and preserved for generations to come. Migration of digital archivesthe Foundation also partnered with the Library on the migration of the digital archives from the Library's current digital asset management system to the new system. This has been a very complicated project that will ensure the preservation of the president's most important papers and documents. Museum surveythe Foundation funded a comprehensive study, completed in august 2022, to assess the museum's permanent exhibits, which are nearly 30 years old. A three-month onsite audience survey was conducted, reaching the target sample of 400 randomly selected visitor groups, seeking as broad a spectrum of age ranges, genders and ethnicities as possible. The goal of this quantitative research was to assess the experience of current visitors soon after seeing the existing exhibits. Online surveys of 300 households in the metro-boston community were also conducted to investigate area museum-goers' awareness the jfk Library, their expectations, and the motivating factors for potential audiences to visit. The final research phase involved qualitative research, via focus groups, of non-visitors within the local community. Its goal was to investigate perceptions of the Library among the local community people and explore what content/issues/topics are most meaningful to them.

Communications: advertising for the first children and tiktok campaign(see more detail in schedule o)first children advertisingthe Foundation funded an ad campaign to support the special temporary exhibition, "first children: caroline and John jr. In the Kennedy white house." The campaign was an integrated effort designed to drive museum attendance with advertising running in out-of-home, print and digital. Creatively, the ads showed president Kennedy with his children, with taglines like, "leader of millions, father of two." One of our special ad efforts was an outdoor display at the boston aquarium, with the goal of targeting both tourists and local workers. The digital ad campaign generated 1.2 million impressions and very strong click through rates ranging from 5.5-6.6%. We choose 2 campaignto harness the hope and optimism of president Kennedy's moonshot for today's world, the jfk Library Foundation, with the pro bono support of an internationally recognized ad agency, marked the 60th anniversary of president Kennedy's moonshot speech with a new mass market social media engagement campaign: we choose 2.we choose 2 reimagined president Kennedy's moonshot speech as a modern music track, which was made available on the world's biggest stages: tiktok and instagram reels. Young leaders in fields from environmentalism to human rights to technology used the track to declare what they choose to do and invited their followers to join them in envisioning a better world and working to achieve it. The campaign combined original audio, innovative technology, and social media to connect one of the most powerful and iconic voices from america's past to the promise and potential of america's future. Speaking directly to generation z, we choose 2 asked: how will you choose to change the world?the we choose 2 campaign received 1.3m engagements.atomic gambit: the cuban missile crisis 60 years later this special 7-part podcast series on the cuban missile crisis launched at #25 on apple history podcasts and remained in the top 100 through december 2022.

Award programsjohn f. Kennedy profile in courage awardin an unprecedented act recognizing the grave threats to democracy around the world, the John f. Kennedy Library Foundation honored five individuals with the John f. Kennedy profile in courage award in 2022. The honorees - each chosen for the courage they've shown protecting democracy in the united states and abroad - include ukraine president volodymyr zelenskyy, u.s. congresswoman liz cheney, Michigan secretary of state jocelyn benson, Arizona house speaker rusty bowers, and fulton county, Georgia election department employee wandrea' arshaye moss. Ambassador caroline Kennedy and her son, jack schlossberg, presented the awards during a ceremony on may 22, 2022, at the John f. Kennedy presidential library.new frontier awardsclimate leader jasmine davenport and jackson, Mississippi mayor chokwe antar lumumba received the 2022 John f. Kennedy new frontier awards, joining a prominent list of young elected and public service leaders. The awards were presented by jack schlossberg, president Kennedy's grandson, during a virtual ceremony on march 26 at the institute of politics at harvard Kennedy school. Created by the John f. Kennedy Library Foundation and the institute of politics at harvard Kennedy school, the new frontier awards honor americans under the age of 40 who are changing their communities and the country with their commitment to public service. Profile in courage essay contestthis signature national outreach program flourished again in 2022 with 2,474 essays submitted by students in all fifty states, the district of columbia and puerto rico, and us citizens in canada, india, japan, south korea, and taiwan. This total represents an increase over the previous year. The winning essayist theodora mcgee, a first-year student at moorestown high school in moorestown, new jersey, profiled former state representative jos toms canales who in 1919 introduced legislation to reform the Texas rangers, a law enforcement agency whose members had committed widespread racial violence against mexican american residents of southern Texas. This action brought attention to abuses by the rangers and cost him his political career.

Education: all programs, including forumsin 2022, with pandemic restrictions ongoing, the jfk Library continued to provide outreach to its diverse audiences through virtual programming, digital offerings, and the creation and dissemination of new education resources, with a limited number of onsite programs. The Foundation supported the Library's continued efforts to refine and experiment with virtual programs in various learning environments to educate and inspire the public. The support included the following:engaging young audiences - the celebrate! Multicultural performing arts series continued in a virtual format with eight programs and more than 8,300 views. The program increased its accessibility this year through bilingual captioning and asl interpretation. The presidents' day family festival honored the 60th anniversary of jacqueline Kennedy's white house restoration project and garnered more than 12,000 youtube views. The Foundation also supported the development of a kids' guide to the museum's new "first children" exhibit.fostering teacher and student engagement - due to its popularity, the Library continued to provide jfk Library teaching and learning tuesdays, an e-newsletter providing "ready to go" curated teaching materials for educators and parents who are short on time and seeking high quality resources. Each issue was distributed to approximately 118,600 educators, 25,000 more than the previous year. Outreach to educators also included the new frontiers newsletter, distributed to 11,000 educators. The Library partnered with umass boston to present "america's silenced histories," a two-week summer institute for teachers. The Foundation also supported an assessment focused on both Massachusetts and national educators' need for and interest in virtual school civics offerings during and after the pandemic.offering unparalleled history and civic education activities - for the 20th consecutive year, the "setting national priorities" program challenged high school students to work together to balance a simulated federal budget. 20 schools participated virtually with 542 students attending. The Library helped launch Massachusetts civics learning week by presenting virtually "the first amendment: five rights in one!," a national archives workshop that attracted approximately 300 students, and the jfk make a difference award honored middle school students for the impact they have had on their community. In the fall of 2022, the national student mock election engaged 7,040 students throughout Massachusetts with curricula focused on the gubernatorial contest. This national non-partisan program is coordinated by the Library to foster an understanding and appreciation of the power of the vote. The Library's election-year debate series for high school students took place in october with 424 students from fifteen schools taking part.producing free public affairs discussions - through the Kennedy Library forums, the jfk Library is the largest convener of public conversations in boston, with a track record and reputation that allow us to attract world leaders and experts from the fields of government, journalism, education, civil rights, science, the arts, law, and history. In 2022, the Library offered 21 thoughtfully curated forums in both in-person and virtual formats. After two years of closure and partial closure due to the covid-19 pandemic, we were thrilled to welcome audiences back to columbia point. More than 99,400 viewers accessed 2022 virtual forums on the Library's youtube and facebook channels during the year, an increase of 14% over the previous year. An average of 4,384 viewers tuned in to each event, logging nearly 28,000 hours of viewing. In addition, views of forums material from past years topped 906,000, bringing the total youtube viewer engagement with all forums material to nearly one million in 2022. In addition, audio recordings of the forums were downloaded 6,000 times in 2022 via itunes and other podcast sites.