Rose Fitzgerald Kennedy Greenway Conservancy

See attached sch o-maintenance, horticulture, and rangersthe Greenway is the contemporary public park in the heart of boston, welcoming visitors to gather, play, unwind, and explore. The Greenway Conservancy is the non-profit responsible for the management and care of the Greenway. The majority of the public park's annual budget is generously provided by private sources. In 2022, the Conservancy continued its exceptional care and improvement of the Greenway: -construction of the new north meadow on the Greenway was completed in the spring, opening up a brand new space that is both a gateway to the Greenway and a pocket of open space for residents and visitors to the surrounding neighborhoods in the west end and north end. Chin park lighting improvements broke ground in the fall and will bring much needed additional and upgraded lightning to the chinatown neighborhood. Planning advanced for a redesign of parts of mary soo hoo park, including a robust community engagement process to gather feedback. -the Conservancy presented a robust season of public art featuring 8 projects that engaged restorative histories and charted new cosmologies that centered joy, interdependence, abundance, and wonder, asking boston to reconsider and reimagine its sense of self as a city. Together, these works spoke to the power of collective imagination to envision and create more just and inclusive worlds, beginning with our public spaces.-the Greenway was once again full of programming and festivals, with 320 events that were free and open to the public. While the food truck program continues to be challenged by the slow return of downtown workers, the Greenway carousel, our beer garden, our free fitness program, and our slate of special events, movies, music and more attracted audiences that were eager to return to gathering in a beautiful, welcoming space.

See attached schedule o - public artpublic artthe Greenway has become a premier destination to see contemporary works of art in downtown boston through free, temporary exhibitions, engaging people in meaningful experiences, interactions, and dialogue with art and each other. The Conservancy's public art program gives artists unique opportunities to exhibit bold, new work that considers the possibilities of 21st century boston. Under dr. audrey lopez, the program is intentionally working to advance, promote, and meet the needs of local black, indigenous, and lgbtqia+ artists, and other groups that have been underrepresented on the Greenway and other high profile public spaces in boston by:-providing bipoc artists with new opportunities, resources, and support to advance their practices.-commissioning and presenting innovative, aesthetically-exceptional artwork shaped through meaningful, long-term community engagement.-expanding access to the Greenway as a platform and building trust between the Conservancy and bipoc artists, communities, and organizational partners.the following is a list of 2022 exhibitions on the greenway:breathe life together, 2022 is the newest mural installation on the Greenway wall in dewey square. The artwork centers a joyful, cosmic, and powerful depiction of black youth created by rob gibbs - the first black boston-native artist commissioned for the mural. In this work, gibbs draws upon black portraiture, afrofuturism, and non-western cosmologies to create a celebration of the intergenerational strength, collective imagination, and joy of black life. In may 2022, over 2,000 people attended the Conservancy's first mural fest, which invited communities to celebrate gibb's artwork and message with a community party that included hands-on art making, a live dj, spoken word performances, creative play for kids, and roller skating.designed to complement gibbs' mural, seeds of love and justice, 2022 by ekua holmes, featured hundreds of sunflowers planted in gardens surrounding the mural. The sunflowers were dotted with bright golden signage featuring poetry and inspirational quotes curated by holmes that speak to the importance of engaging, supporting, and nurturing boston's youth and upcoming generations.year of the tiger, 2022 was a site-specific pavilion designed by nyc chinatown-based artist/architect cheryl wing-zi wong. The pavilion was formally activated with visions/voices, a series of four, in-person, outdoor multilingual performances by boston-area aapi artists, co-curated by pao arts center. An estimated 510 people attended. When the artist-built structure was not in use as a formal stage, the community and other non-profit groups and organizations were encouraged to use it to gather and connect.lantern stories, 2022 by yu-wen wu was a public artwork comprising 31 lanterns that celebrate the past, present, and future of boston's vibrant chinatown community. Adding to the original commission by the Greenway Conservancy in 2020, this iteration of lantern stories included new imagery for wu's previous lanterns lions, stop asian hate, and exclusion act, as well as collaborations with artists from both boston and san francisco to create five new lanterns that begin a bicoastal dialogue with wu's concurrent west coast iteration of lantern stories in san francisco's chinatown.where the land and our bodies intersect, 2022 by mithsuca berry was a series of four digital illustrations printed on fabric flags and four vinyl text installations mounted on the light blades on the Greenway. Of the artwork, berry says "my work is meant to affirm those in this space, and thank them for waking up to live another day, and encourage them to share this experience with their community." As we rise, 2022 was a site-specific video installation on the federal reserve building in downtown boston that featured short bursts of freestyle-based street dance from 5 local dancers spanning multiple generations. Created in collaboration with artist wendy yu (sydney, australia), local street dance organization the flavor continues (cambridge, ma), and projection artists illuminus (boston, ma), the video installation was generated through a process of reciprocal creative exchange over a period of six months. Their artistic collaboration created an innovative platform to share the intricate and complex -yet often overlooked- practices and traditions of street dance in new ways. Tuhmagatipi (dakota for "beehive"), 2022 by erin genia was a sculptural habitat and water source for pollinators created using the dakota morning star form and built with sustainable materials: clay, natural composites, and driftwood. Situated in the wildflower meadow -an undeveloped area of the Greenway that supports many bee species, butterflies and moths- the project honored indigenous science as well as the key ecological roles of pollinators and plants, who are increasingly threatened by climate change. Acknowledge + listen: undoing colonial design in Massachusetts, 2022 was a public art installation co-designed by lesley art + design students and faculty as one piece of a larger legislative project through which they worked locally and nationally with indigenous project advisors, historians, and non-indigenous legislative staff to challenge the racist imagery featured on the state seal and flag of Massachusetts.

See attached schedule o - programsprograms this year marked a return to normalcy, with event partners having the time to plan and implement more complete visions of their regular events. The public was comfortable with gathering outside, and we again saw crowded markets, full carousel rides, and large-scale events. The programs department supported and hosted more than 320 free events on the Greenway in 2022, including markets, fitness classes, and performances. Favorite festivals returned, including boston local food festival presented by the sustainable business network, the caribbean one world expo presented by the authentic caribbean foundation, jazz in the park presented by the north end music and performing arts center, films at the gate presented by the asian cdc, and the lantern festival presented by chinatown main street. We also saw the return of let's dance boston, offering five nights of free dance instruction and live music brought to the Greenway by celebrity series of boston. Coolidge on the Greenway brought free movies with a science on screen series, and street stage returned with live opera performances. New partnerships brought the bagly Massachusetts youth pride event and the boston music project festival to the Greenway. As part of a city of boston effort to activate downtown boston, skate the Greenway brought free roller skating to the Greenway in the fall. In addition, significant planning work advanced for a major programmatic initiative, the momentum Greenway dance series, presented by amazon. This site-responsive dance program has brought together four choreographers in a year-long process to connect with Greenway locations and plan a series of performances in fall 2023. The boston public market returned with a weekly farmers market at dewey square park, and chinatown main street continued their bi-weekly farmers market in chin park, where they provided thousands of dollars of food coupons to local residents. The Greenway artisan market saw great success with our operating partner somerville flea. The trillium garden on the Greenway was open from may to october, providing a beautiful outdoor gathering space for beer-lovers, and city winery's plaza wine garden was open from may to september. 2022 was another highly successful season for fitness programming on the Greenway. We engaged 14 partners, 7 of which were women- or minority-owned businesses, and 1,117 people participated in 81 offerings. New offerings included parkour and several accessible yoga class series. We continued to offer empathetic and data-driven support to small businesses and long-term partners. We began the food truck season with 25 partners, 16 of which identified as women or minority-owned businesses. The slow return of downtown office workers made for another tough season and some of our partners had to drop their shifts to focus on their restaurants or catering opportunities. We ran a new rfp process that continues our revenue-based fee structure to help trucks to return with a sense of partnership and security. The Greenway Conservancy continued its deep engagement with the chinatown community. Our key programmatic partners include the asian community development corporation, chinatown main street, the chinese consolidated benevolent association, and the pao arts center, and this year brought a new partnership with the chinese business association. Crowds gathered at the vision/voices performance series at the year of the tiger artwork, and under the beautiful lanterns of the public art installation, lantern stories. We gathered community feedback on a redesign for a section of mary soo hoo park that will provide more recreational and children's space in this busy neighborhood. Our weekly chin park play sessions engaged families from june to october, and we again sponsored weekly lion dances at the chinatown gate to drive weekend tourism. We also continued to promote our park amenities. The Greenway carousel at the tiffany & co. foundation grove, a boston landmark, saw another strong year, with over 134,000 riders taking a spin on the sea turtle, rabbit, lobster, cod, peregrine falcon, skunk, and other characters, all inspired by the drawings of boston school children and brought to life by a local artist. Over 1575 riders rode for free through our participation in the ebt card to culture program. The free wi-fi network continued to be popular, with over 35,000 logins this year. In june, the Conservancy's largest fundraising event, the Greenway gala, returned to the Greenway in person and in a new, spectacular location by the rings fountain. The gala honored mayor michelle wu and drew a crowd of 415. Financially, it was the most successful gala in our history, with net revenues of more than $500,000, despite increased event costs over our last in-person gala in 2019. The next night was glow in the park, our young professionals fundraising event, which drew 300 attendees and netted more than $14,000.

Outreach the outreach department leads external messaging efforts to draw visitors to gather, play, unwind, and explore on the Greenway and understand Conservancy initiatives. The team is in regular and consistent contact with the general public, community groups, government officials, the media, and other stakeholders through direct outreach, in-park messaging, and electronic communications, including email and owned digital media assets. In 2022, the outreach department provided important messaging support for the many park events and activities that happen year-round. Working closely with the new curator and director of public art, we communicated on the robust season of public art, including new events and opportunities to engage with artists. The outreach department successfully pitched and got coverage on stories of our remarkable achievements this year, generating more than 175 news stories from a large variety of media outlets, including the boston globe, boston business journal, commonwealth magazine, wbur, and the bay state banner. We saw a 2.4% growth in our social media following and a 14% increase in our email subscriber base. Outreach continued work on brand awareness initiatives throughout the park in 2022. The team implemented a new trilingual branding and map on our in-park movable signage and provided support for capital improvement projects at north meadow on the Greenway and for the chin park lighting project. An in-park signage audit was completed and will help develop priority projects. Outreach also supported the other departments' signage, messaging, and collateral needs across a wide range of digital, print, and in-park media. The outreach department designed and implemented all partner and sponsor recognition materials, including the continuation of a large-scale park banner project to recognize gala sponsors. The outreach department continued to provide updates and seek feedback from stakeholders including the Greenway business improvement district members, elected officials, government staff, partner organizations, and community members. In particular, we helped to onboard and message new leadership staff and we worked closely with chinatown community stakeholders on upcoming park improvements and public art.