EIN 32-0112866

Heroic Media

IRS 501(c) type
501(c)(3)
Num. employees
8
City
State
Year formed
2004
Most recent tax filings
2022-06-01
NTEE code, primary
Description
Many women facing unplanned pregnancies will immediately think about getting an abortion. When they search online for information about getting an abortion, we reach them with advertising that connects them to pregnancy clinics in their local communities. Compassionate counselors at these clinics show these women mercy and love, and many times help them change their minds about getting an abortion. Our CPR (Crisis Pregnancy Response) internet advertising system is the core of our Reach, Connect, Save mission. Since 2010, our CPR online ads have helped save over 7,000 babies from abortion.
Also known as...
Majella Cares
Total revenues
$2,142,845
2022
Total expenses
$2,082,315
2022
Total assets
$972,168
2022
Num. employees
8
2022

Program areas at Heroic Media

1) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion.

Grants made by Heroic Media

GranteeGrant descriptionAmount
Thrive St LouisGeneral Operations$50,000
Live ActionGeneral Operations$50,000
Embrace GraceGeneral Operations$20,000
...and 1 more grant made

Who funds Heroic Media

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
National Christian Foundation / Natl Christian Charitable FDN IncGrowth$215,100
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$62,500
The John and Bonnie Strauss FoundationTowards the Maximum Reach Program$25,000
...and 11 more grants received

Personnel at Heroic Media

NameTitleCompensation
Brett AtteberyChief Executive Officer$150,000
Mike PerkinsPresident and Chief Executive Officer and Secretary and Treasurer / President and Chief Executive Officer / Director of Philanthropy$175,973
Evan WoolsoncroftVice President - Philanthropy$106,631
Kevin FitzpatrickVice President of Philanthropy$100,300
Lawrence M PerkinsPast President and Chief Executive Officer$204,000
...and 9 more key personnel

Financials for Heroic Media

RevenuesFYE 06/2022
Total grants, contributions, etc.$1,986,895
Program services$119,680
Investment income and dividends$312
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$35,958
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$2,142,845

Form 990s for Heroic Media

Fiscal year endingDate received by IRSFormPDF link
2022-062023-05-13990View PDF
2020-062021-06-15990View PDF
2019-062021-01-21990View PDF
2019-062020-09-25990View PDF
2018-062019-08-16990View PDF
...and 9 more Form 990s
Data update history
July 7, 2023
Posted financials
Added Form 990 for fiscal year 2022
June 30, 2023
Updated personnel
Identified 2 new personnel
June 26, 2023
Used new vendors
Identified 2 new vendors, including , and
May 25, 2023
Updated personnel
Identified 7 new personnel
May 13, 2023
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Social advocacy organizationsHuman rights organizationsCivil rights and social justice organizationsCharities
Issues
Human servicesHuman rights
Characteristics
Receives government fundingTax deductible donations
General information
Address
PO Box 802021
Dallas, TX 75380
Metro area
Dallas-Fort Worth-Arlington, TX
County
Dallas County, TX
Website URL
heroicmedia.org/ 
Phone
(512) 340-0999
Facebook page
heroicmedia 
Twitter profile
@heroic_media 
IRS details
EIN
32-0112866
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2004
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
R62: Right to Life
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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