EIN 13-0417693

Ad Council Edge

IRS 501(c) type
501(c)(3)
Num. employees
177
Year formed
1942
Most recent tax filings
2022-06-01
Description
The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.
Also known as...
The Advertising Council; Advertising Council
Total revenues
$66,445,245
2022
Total expenses
$83,683,011
2022
Total assets
$77,224,523
2022
Num. employees
177
2022

Program areas at Ad Council Edge

The Ad Council, working with partners across sectors including Advertising, media, technology, government, and philanthropy, creates public service Advertising campaigns with The help of volunteer Advertising, digital and social agencies (who donate their creative talents and energy), The media (who contribute space and time) and donors (who provide crucial operating support). Collectively, they make The Ad Council's good works possible.in fy22, The Ad Council secured $1.0b in donated media support (across all platforms including digital media, tv, radio, print and out-of-home) on behalf of its campaigns. [see continuation on schedule o]

Who funds Ad Council Edge

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Huntsman FoundationGeneral Support$5,000,000
American Online Giving FoundationGeneral Support$1,207,220
Dollar General Literacy FoundationAdult Literacy Partner$286,840
...and 21 more grants received totalling $7,905,357

Personnel at Ad Council Edge

NameTitleCompensation
Lisa ShermanPresident and Chief Executive Officer$1,255,705
Kenneth KrollChief Financial Officer$383,296
Kathleen KayseChief Media$392,207
Paula VealeChief Marketing and Communications / Development / Chief Marketing and Communication / Marketing and Communications / Executive Vice President , Corporate Communications$493,192
Barbara LeshinskyChief Revenue and Development / Executive Vice President , Development$829,736
...and 7 more key personnel

Financials for Ad Council Edge

RevenuesFYE 06/2022
Total grants, contributions, etc.$24,138,936
Program services$42,125,509
Investment income and dividends$608,999
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$497,438
Net income from fundraising events$-937,805
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$12,168
Total revenues$66,445,245

Form 990s for Ad Council Edge

Fiscal year endingDate received by IRSFormPDF link
2022-062023-05-15990View PDF
2021-062022-05-16990View PDF
2020-062021-05-26990View PDF
2019-062021-01-28990View PDF
2018-062019-11-04990View PDF
...and 11 more Form 990s

Organizations like Ad Council Edge

OrganizationLocationRevenue
The Aspen InstituteWashington, DC$189,761,926
Israeli American Council (IAC)Woodland Hills, CA$18,552,282
March of DimesArlington, VA$104,990,667
America First Policy InstituteFort Worth, TX$23,618,246
Paralyzed Veterans of AmericaWashington, DC$127,046,434
Population CouncilNew York, NY$81,596,015
Community InitiativesOakland, CA$57,867,676
HadassahNew York, NY$98,818,990
Sandy Hook Promise FoundationNewtown, CT$25,529,583
Public Citizen FoundationWashington, DC$18,677,601
Data update history
January 3, 2024
Received grants
Identified 5 new grant, including a grant for $5,000,000 from Huntsman Foundation
October 25, 2023
Received grants
Identified 12 new grant, including a grant for $286,840 from Dollar General Literacy Foundation
August 12, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 10, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 4, 2023
Used new vendors
Identified 5 new vendors, including , , , , and
Nonprofit Types
Social advocacy organizationsPublic sector nonprofitsCharities
Issues
HealthDiseases and disordersPublic policy
Characteristics
Fundraising eventsNational levelReceives government fundingCommunity engagement / volunteeringGala fundraisersTax deductible donations
General information
Address
815 Second Ave 9th Floor
New York, NY 10017
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
adcouncil.org/ 
Phone
(212) 922-1500
Facebook page
adcouncil 
Twitter profile
@adcouncil 
IRS details
EIN
13-0417693
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1942
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
W90: Consumer Protection and Safety
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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