EIN 87-1532828

Cardinal News

IRS 501(c) type
501(c)(3)
Num. employees
8
Year formed
2021
Most recent tax filings
2022-12-01
Description
Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural spheres. The news outlet was formed in June 2021 and swiftly launched by September to cover the Commonwealth's election cycle. Cardinal News has an executive editor and 2 reporters on staff as well as a group of 8-10 freelancers to tell important stories about issues impacting Virginia locals.
Also known as...
Cardinal Productions
Total revenues
$1,333,452
2022
Total expenses
$596,945
2022
Total assets
$1,088,750
2022
Num. employees
8
2022

Program areas at Cardinal News

Cardinal News began its first full year of operation with an editor and two reporters on staff, along with a group of 8-10 freelancers. During the year, Cardinal gained support from the Danville Regional Foundation to staff a reporter in Danville; the Genan Foundation to staff a reporter in Bristol; and a gift from The Secular Society to hire an audience engagement editor. In addition to hosting a website and publishing a daily newsletter, Cardinal added two new products: a weekly newsletter and a weather newsletter. The Institute for Nonprofit News named Cardinal a finalist in the Community Champion Award contest for its coverage of flooding in Buchanan County. LION Publishers named Cardinal as a finalist in its New LION Business of the Year contest. Other notable stories included coverage of hospital finances, nursing shortages, small nuclear reactors, and the state's rationing of Narcan. We also created a Speaker Series and held events that brought in the governor, a Silicon Valley congressman, and the head of the National Association of Manufacturers. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere.

Who funds Cardinal News

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Genan FoundationBristol Reporter, 1 of 3$100,000
Danville Regional Foundation (DRF)New Reporter$100,000
Carilion ClinicGeneral Support$100,000
...and 5 more grants received

Personnel at Cardinal News

NameTitleCompensation
Luanne RifeExecutive Director$48,144
Crystal GibsonDirector of Development
Chris TurnbullTreasurer$0
Caroline GlickmanBoard President$0
Debbie MeadeSecretary$0

Financials for Cardinal News

RevenuesFYE 12/2022
Total grants, contributions, etc.$1,332,081
Program services$0
Investment income and dividends$1,459
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-88
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,333,452

Form 990s for Cardinal News

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-10990View PDF
2021-122022-11-07990View PDF

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Data update history
January 2, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 2, 2024
Received grants
Identified 3 new grant, including a grant for $100,000 from The Genan Foundation
September 27, 2023
Received grants
Identified 2 new grant, including a grant for $100,000 from Carilion Clinic
July 14, 2023
Posted financials
Added Form 990 for fiscal year 2021
June 30, 2023
Updated personnel
Identified 30 new personnel
Nonprofit Types
Arts, culture, and humanities nonprofitsMedia and communications organizationsCharities
Issues
Arts, cultural, and humanitiesPublic policy
Characteristics
State / local levelTax deductible donations
General information
Address
PO Box 4455
Roanoke, VA 24015
Metro area
Roanoke, VA
Website URL
cardinalnews.org/ 
Phone
(540) 467-2189
IRS details
EIN
87-1532828
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2021
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A30: Media, Communications Organizations
NAICS code, primary
5111: Newspaper, Periodical, Book, and Directory Publishers
Parent/child status
Independent
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