Cool Effect

Cool effects mission is to reduce carbon emissions by supporting projects across the globe that reduce CO2. Cool effect educates the public on the effects of climate change and solicits donations to support carbon reduction projects, empowering individuals and businesses to take action in the fight against climate change. Cool effect performs a deep analysis on both the science and the business structure of projects that claim to remove carbon from the atmosphere. All projects under consideration must first be approved by third-party standard-keeping organizations such as the gold standard, verified carbon standard, and climate action reserve, among others.Cool effect then undertakes an extensive review process using its team of scientists to ensure the project meets very tough standards. At that same time, cool effect

also reviews project management to assess whether donations are going where they should and that the project will operate well into the future.