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EIN 47-5565883

La Crosse County Convention and Visitors Bureau

IRS 501(c) type
501(c)(6)
Num. employees
14
City
La Crosse
State
Wisconsin
Year formed
2016
Most recent tax filings
2022-12-01
NTEE code, primary
S30: Economic Development
Description
La Crosse County Convention and Visitors Bureau strengthens community involvement and attracts visitors by improving the overall image of the Greater La Crosse County area. They annually create a visitor guide publication to promote area attractions, as well as a Convention and motor coach publication every other year to attract conventions, groups, and motor coach tours. They co-op advertise with some members for publications in Wisconsin trails, travel guides, and the internet with state tourism and regional groups.
Total revenues
$2,566,631
2022
Total expenses
$2,175,421
2022
Total assets
$2,076,977
2022
Num. employees
14
2022

Program areas at La Crosse County Convention and Visitors Bureau

Create visitor guide publication to promote area attractions annually. Create Convention and motor coach publication every other year to attract conventions, groups and motor coach tours to the area.
Co-op advertising with some members for publication in Wisconsin trails, travel guides and the internet with state tourism and regional groups.
Maintain visitor information center in downtown La Crosse.

Personnel at La Crosse County Convention and Visitors Bureau

NameTitleCompensation
Aj FrelsExecutive Director
Michelle HochDirector of Finance and Human
Haleigh DoyleDirector of Media and Marketingemail
Deb CarlsonDirector of Membership and Grants$0
Erik SjolanderDirector of Convention
...and 11 more key personnel

Financials for La Crosse County Convention and Visitors Bureau

RevenuesFYE 12/2022
Total grants, contributions, etc.$479,956
Program services$1,725,615
Investment income and dividends$3,506
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-1,240
Net income from fundraising events$97,229
Net income from gaming activities$0
Net income from sales of inventory$261,565
Miscellaneous revenues$0
Total revenues$2,566,631

Form 990s for La Crosse County Convention and Visitors Bureau

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-14990View PDF
2021-122022-08-25990View PDF
2019-122021-06-07990View PDF
2018-122019-09-13990View PDF
2017-122018-11-15990View PDF
...and 1 more Form 990
Data update history
January 24, 2024
Posted financials
Added Form 990 for fiscal year 2022
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
May 9, 2023
Updated personnel
Identified 9 new personnel
January 26, 2023
Updated personnel
Identified 5 new personnel
October 3, 2021
Posted financials
Added Form 990 for fiscal year 2019
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
MembershipsFundraising eventsState / local levelReceives government funding
General information
Address
123 7th St South
La Crosse, WI 54601
Metro area
La Crosse-Onalaska, WI-MN
County
La Crosse County, WI
Website URL
explorelacrosse.com/ 
Phone
(608) 782-2366
IRS details
EIN
47-5565883
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2016
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S30: Economic Development
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Central organization
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