Mississippi Organ Recovery Agency

Mora worked to generate awareness and increase donor authorizations in Mississippi's donor registry through the ms department of public safety and registerme.org. During 2022, there were over 57,000 new registered donors that joined the donor registry.in 2022, the Mississippi Organ Recovery Agency (mora) utilized staff, resources, and the person power of 388 volunteers that put in 112 hours to promote Organ, eye, and tissue donation awareness throughout mora's designated service region.in 2022, mora's public education emphasis included:- donation awareness to the general public through but not limited to educational facilities, advertising, community events, speaking engagements, promotional events, recognition ceremonies and outreach through the faith communities. 2022 media and specialty advertising promoting donation awareness and encouraging registrations at www.msora.org & www.registerme.org included:- mora monthly newsletter emailed to registered donors, hospital staff, medical professionals, donation advocates and the general public.- integrated use of social and mobile media marketing including facebook, twitter, instagram and youtube to promote donor awareness events and encourage donor registrations. Increased our instagram following by 177.8%.- a major campaign across multiple avenues of media targeting awareness in the african american community in central ms.- press releases and public service donation awareness information sent to media in the state. - registerme.org donor registry information promoted via statewide media outlets.- paid radio, television, on-line and print advertising combined with in-kind advertising. - Mississippi's governor signed sb 2505 into legislation on april 18, 2022 that added the Organ, eye, and tissue donation question to the online Mississippi hunting & fishing license application. From july 1st to december 31st, over 40,000 people said "yes" to donation.- mora participated in multiple events throughout the course of the year to give back to our local communities. Some of the events included red beans and rice cook-off, chili cook-off in flowood and serving at stewpot. 2022 education and events promoting donation awareness and encouraging registration in registerme.org included:- donor awareness and donor registry materials distributed at health fairs, schools, conferences, community, and workplace partnership events.- donor education curriculum taught in health science, science, and driver's ed classes within the mora service area. During the 2021-2022 school year, 7505 students were reached in 92 school visits. Another 7,000+ reached at events geared toward career opportunities.- continued donor awareness initiatives targeting dps leadership and staff at dps testing locations. One donate life ms state team meeting with mid-south transplant foundation & Mississippi dps.national donate life month (ndlm) activities during april 2022 included:- hosting a flag raising ceremony at the mora headquarters to kick off national donate life month.- donate life flag raising ceremonies at hospitals in recognition of special dates and in honor of life saving Organ and tissue donations.- the governor's mansion was lit up for blue & green day.- racing for donation 8k & 5k race.major events hosted by mora included: - hero 100 bike ride was held on march 5, 2022 to raise awareness on the ms coast for Organ, eye, and tissue donation.- 9th annual spero awards program was held to recognize hospital partners, medical personnel, donor advocates, and corporate partners that help to promote need for Organ, eye, and tissue donation.- 2022 donor family recognition ceremonies in hattiesburg, biloxi, flowood, and tupelo that featured handmade ornaments and photos honoring their loved ones.- man up and donate (mud) is an event focused on men's health and the need for men, specifically african-american males, to register to be donors.