Program areas at Pasadena Tournament of Roses
Rose bowl game - the Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football rose bowl game on new year's day. On january 1, 2023, the Association hosted the pac-12 representative against the big ten representative in front of approximately 87,800 live viewers. The game was also televised live on espn to over 19 million viewers.
Other Association events - the Association, in its efforts to promote the city of pasasdena, its surrounding communities and its culture, organizes several events relating to the rose parade and rose bowl game. These events consist of floatfest (formerly post parade, viewing of the floats on city streets after the parade is ended), float decorating (viewing of the floats in the final decoration stages), rose bowl game hall of fame induction ceremony (induction of the current hall of fame class), bandfest (showcase of the rose parade bands at Pasadena city college), equestfest (showcase of the rose parade equestrian units at the la equestrian center), rose queen announcement and coronation ceremony, and the vip tailgate party. It is the intent of the Association to provide an enviroment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.
Rose parade - the Association with its volunteer membership, organizes and conducts the annual rose parade on new year's day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.