Piedmont Triad Partnership

Regional marketing and communications:ptp continued its program of work in economic development marketing and business development for the 12-county region through branding and marketing the carolina core brand. Funds were spent to augment and refresh collateral supporting the overarching messages, traveling to industry meetings and one-on-one meetings with companies and advisors to companies, advertising in print and digital media, and the personnel to support these activities. The tactics focused on industrial product development, talent and workforce development, aerospace and aviation, as well as other promising sectors in advanced technology and manufacturing fields. Activities identified new prospects for job growth in the region, supported the progress of companies making business location decisions, and promoted the region through media and public relations. The program was expanded to include marketing to talent or persons who might locate in the region, in addition to marketing to businesses. This is a response to the needs of regional businesses for an increased talent pool to fuel economic success.

Regional economic development regional economic development focuses in several areas. The focus in 2021 and forward is toward the following development and strategic areas:idetifying and communicating with companies that will invest in and add jobs in the region, development of aviation industry public/private with focus on pti airport expansion, development of the talent pipeline and development systems in the region, and support for a regional approach to entrepreneurial development.