EIN 58-2194943

The reThink Group

IRS 501(c) type
501(c)(3)
Num. employees
131
State
Year formed
1995
Most recent tax filings
2022-07-01
NTEE code, primary
Description
The reThink Group, Inc. teaches Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers. It has provided four different faith-based curriculums and an annual subscription to a total of 9,705 churches along with supplemental products through Life Stage Strategies. Orange Leaders offers faith-based leadership training events and resources based on the strategy of the curriculum.
Total revenues
$25,449,536
2022
Total expenses
$26,693,656
2022
Total assets
$4,588,556
2022
Num. employees
131
2022

Program areas at The reThink Group

Life Stage Strategies - Provided four different faith-based curriculums an annual subscription to a total of 9,705 churches along with supplemental products.
Parent Cue - Direct to parent resources to guide parents through every phase of their kids life.
Orange Leaders - Faith-based leadership training events and resources based on the strategy of the curriculum.

Who funds The reThink Group

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Lilly EndowmentPersonal Faith Initiative$1,000,000
Lilly EndowmentChristian Parenting &caregiving Init$1,000,000
Lilly EndowmentChristian Parenting &caregiving Init$50,000
...and 3 more grants received

Personnel at The reThink Group

NameTitleCompensation
Reggie JoinerFounder and Chief Executive Officer / President and Chief Executive Officer$112,290
Reggie GoodinChief Operating Officer , Chief Financial Officer and Secretary / Chief Operating Officer and Chief Financial Officer$223,752
Debra JoinerExecutive Director of Church Partnerships / Director of Client Services and Distrib$116,398
Ben SwilleyExecutive Director of Technology Services$124,460
Kevin BensonExecutive Director of Sales / Director of Marketing$265,898
...and 3 more key personnel

Financials for The reThink Group

RevenuesFYE 07/2022
Total grants, contributions, etc.$188,429
Program services$16,077,362
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$-6,952
Net gain from sale of non-inventory assets$-9,439
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$9,200,136
Miscellaneous revenues$0
Total revenues$25,449,536

Form 990s for The reThink Group

Fiscal year endingDate received by IRSFormPDF link
2020-072021-06-15990View PDF
2019-072021-01-21990View PDF
2018-072019-09-14990View PDF
2017-072018-10-16990View PDF
2016-072017-09-14990View PDF
...and 6 more Form 990s

Organizations like The reThink Group

OrganizationLocationRevenue
Living Stream Ministry (LSM)Anaheim, CA$20,926,950
Answers in Genesis (AIG)Petersburg, KY$61,673,896
Global Media OutreachPlano, TX$10,772,558
Development and Literacy Partners International PBT InternationalDallas, TX$23,058,261
Greater Europe MissionMonument, CO$26,305,521
Durham Rescue MissionDurham, NC$18,805,895
InterVarsity Christian Fellowship USAMadison, WI$104,436,067
Lutheran Metropolitan Ministry (LMM)Cleveland, OH$17,759,604
Grace to YouValencia, CA$17,725,450
Joni and FriendsAgoura Hills, CA$38,020,887
Data update history
July 5, 2023
Used new vendors
Identified 1 new vendor, including
May 22, 2023
Received grants
Identified 2 new grant, including a grant for $13,000 from National Christian Foundation / Natl Christian Charitable FDN Inc
May 15, 2023
Used new vendors
Identified 3 new vendors, including , , and
February 4, 2023
Posted financials
Added Form 990 for fiscal year 2020
September 12, 2022
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Headquarter / parent organizationsCharities
Issues
Religion
Characteristics
ReligiousChristianCommunity engagement / volunteeringTax deductible donations
General information
Address
5870 Charlotte LN Suite 300
Cumming, GA 30040
Metro area
Atlanta-Sandy Springs-Alpharetta, GA
County
Forsyth County, GA
Website URL
thinkorange.com/ 
Phone
(678) 600-8110
IRS details
EIN
58-2194943
Fiscal year end
July
Taxreturn type
Form 990
Year formed
1995
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
X20: Christian
NAICS code, primary
813110: Religious Organizations
Parent/child status
Central organization
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