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EIN 81-0818541

Visit Carmel

IRS 501(c) type
501(c)(6)
Num. employees
0
City
Carmel
State
California
Year formed
2016
Most recent tax filings
2023-06-01
NTEE code, primary
S30: Economic Development
Description
Visit Carmel's mission is promoting the common interest of and improving business conditions for Carmel hospitality businesses through various programs and initiatives, including a Hospitality Improvement District (HID) and Restaurant Improvement District (RID). The focus of these programs is to make Carmel-by-the-Sea a world-renowned destination while providing specific benefits directly to assessed hotels and restaurants. These benefits include increased revenue from overnight stays, gross food/beverage sales, and more.
Total revenues
$1,957,777
2023
Total expenses
$1,665,356
2023
Total assets
$1,437,069
2023
Num. employees
0
2023

Program areas at Visit Carmel

Focus of programs is to prom0te carmel-by-the-sea as a world-renowned destination, and provide specific benefits directly to the assessed Carmel hotels and restaurants by increasing revenue from overnight stays, and gross food/beverage sales. These programs were executed by using an integrated approach to destination marketing consisting of paid media (digital,print, tv), earned and owned media, printed materials, and events, among other tactics.

Personnel at Visit Carmel

NameTitleCompensation
Chris WhitmanDirector$0
Pam SheppardChief Executive Officer$0
Mark WatsonChief Financial Officer$0
Amy HerzogExecutive Director$172,638
Candace FecteauSecretary$0
...and 1 more key personnel

Financials for Visit Carmel

RevenuesFYE 06/2023
Total grants, contributions, etc.$0
Program services$1,933,493
Investment income and dividends$8,784
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$15,500
Total revenues$1,957,777

Form 990s for Visit Carmel

Fiscal year endingDate received by IRSFormPDF link
2023-062023-09-28990View PDF
2022-062022-10-07990View PDF
2021-062022-06-21990OView PDF
2020-122021-06-30990View PDF
2019-122020-08-18990View PDF
...and 3 more Form 990s
Data update history
December 3, 2023
Updated personnel
Identified 1 new personnel
November 28, 2023
Posted financials
Added Form 990 for fiscal year 2023
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2022
May 18, 2023
Updated personnel
Identified 4 new personnel
February 3, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
No full-time employees
General information
Address
PO Box 3921
Carmel, CA 93921
Metro area
Salinas, CA
County
Monterey County, CA
Phone
(831) 624-0101
IRS details
EIN
81-0818541
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2016
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S30: Economic Development
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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