Program areas at Visit Spokane
Visit Spokane created and implemented innovative sales and marketing strategies across targeted market segments to expand convention and leisure visitation to the region, increasing visitor spending, and attracting additional overnight stays. Visit Spokane reinforced these strategies with advertising and public relations initiatives and social media opportunities targeted to deliver increased visibility, identity and visitation to Spokane County. We served as the official destination resource for both residents and visitors to enhance their experiences and increase spending. Visit Spokane acted as an advocate for expanded public meeting, cultural and sports facilities to increase market potential and shared intelligence based on market research to help the community in economic development decision making.During year 2022 the Organization's Destination Marketing Program resulted in $14,866,671 of booked hotel website/media room night revenue, actualized 68,000 room nights, including 15 large events of over 500 room peak, secured 2,056,999,176 media impressions, hosted 61,211 convention attendees, served 20,090 visitors through Trip Advisor and at the Visitor Information Center, and secured media valued at $4,366,697.
During year 2022, the Organization's Convention Services Program intended to enhance and support the overall destination experience of convention and meeting participants in the Spokane region which resulted in 915 service referrals and 23 service requests.
During year 2022, the Organization's Direct Meeting Sales Program intended to promote the Spokane region as a preferred meeting, convention, and event destination by distributing leads to area lodging and facility partners which resulted in 43 on-site inspections with meeting professionals for future meetings/events as well as 45,142 definite room nights to the Spokane region.
The Organization's Membership/Business Development Program provided innovative programming and partnership opportunities for members for purposes of business development in the Spokane region.