WJCT Public Broadcasting

Community enrichment:we are committed to providing intelligent, innovative programming and services of the highest quality. We deliver arts, education and entertainment directly into first coast homes and serve as an accessible forum for public dialogue and debate. We seek to open minds, promote intellectual curiosity and enrich the quality of life on the first coast.public service:from our first television broadcast in september 1958 and first radio broadcast in april 1972, we have worked to reflect and respond to the many voices of our first coast community with distinction, balance and respect. We appreciate the power of public broadcasting and honor our heritage by remaining responsive to citizens of all ages, abilities, cultures and values.stewardship:as stewards of a true community asset, we value each and every contribution of time, talent and treasure from staff members, individual and corporate supporters, board members, and volunteers. We take seriously our charge to build a better community, seek opportunities to make a difference in today's first coast community, and strive to enhance our legacy for the citizens of tomorrow.education:of all the services WJCT provides, nothing surpasses our commitment to our most precious resources. WJCT is committed to promoting joyful learning and empowering children to succeed in school and in life.each week, wjct-tv provides a safe haven of engaging, educational pbs kids programming and online content of the highest quality. The programs are non-violent, commercial-free and age appropriate, offering positive role models for kids to learn from and grow with. Pbs kids characters emulate good behavior toward one another and demonstrate respect and tolerance toward family members, peers and others. The programs reflect a diverse audience, and are available free to families of all income levels.our commitment goes far beyond television, encompassing ready to learn, share a story, and other initiatives that put educational tools directly in the hands of parents and caregivers. We are a trusted classroom resource, providing free lesson plans, teachers' guides and online activities for k-12 educators. Assisting parents, caregivers and educators in countless ways, to help kids succeed