Program areas at NAA
Digital and legal - this department monitors the digital News and Media environments (markets, participants, technologies, laws, etc.) And develops strategies with our members to help them remain competitive and secure more equitable compensation for their content.
Communications - communicate the vitality of News and Media publishers to external constituencies including the advertising community, wall street and the News and Media audiences. Drive informed coverage of the News and Media publishing industry using a proactive advocacy based approach to enhancing perceptions of value of the medium and its platforms.
Public policy/strategic initiatives - to explain, clarify and communicate industry views and interests to the federal government and to third-party standards and measurement bodies.
Audience development
Membership
Who funds News Media Alliance (NAA)
Grants from foundations and other nonprofits
Personnel at NAA
| Name | Title | Compensation | Date of data |
|---|
| Danielle Coffey | President and Chief Executive Officer | $679,072 | 2023-08-02 |
| Robert Walden | Chief Financial Officer | $436,211 | 2023-11-13 |
| Judy Gawczynski | Vice President, Membership | | 2023-08-02 |
| Emily Emery | Vice President, Government Affairs | | 2023-08-02 |
| Rebecca Frank | Vice President, Research and Insights | $118,898 | 2023-08-02 |
| ...and 16 more key personnel |
Financials for NAA
| Revenues | FYE 12/2022 | FYE 12/2021 | % Change |
|---|
| Total grants, contributions, etc. | $5,510,761 | $5,000 | - |
| Program services | $6,459,384 | $6,420,785 | 0.6% |
| Investment income and dividends | $374,664 | $317,761 | 17.9% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $86,772 | $882,927 | -90.2% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $20,016 | $92,746 | -78.4% |
| Total revenues | $12,451,597 | $7,719,219 | 61.3% |
Organizations like NAA
| Organization | Type | Location | Revenue |
|---|
| Textile Rental Services Association of America (TRSA) | 501(c)(6) | Alexandria, VA | $6,453,653 |
| Professional Photographers of America | 501(c)(6) | Atlanta, GA | $12,315,507 |
| National Association of Broadcasters (NAB) | 501(c)(6) | Washington, DC | $57,140,938 |
| National Independent Automobile Dealers Association (NIADA) | 501(c)(6) | Arlington, TX | $5,850,788 |
| National Infusion Center Association | 501(c)(6) | Austin, TX | $3,386,037 |
| California Hotel & Lodging Association | 501(c)(6) | Sacramento, CA | $5,020,935 |
| Massachusetts Health and Hospital Association | 501(c)(6) | Burlington, MA | $12,472,457 |
| Outdoor Industry Association | 501(c)(6) | Boulder, CO | $8,589,383 |
| Florida Chamber of Commerce | 501(c)(6) | Tallahassee, FL | $9,004,885 |
| California Credit Union League | 501(c)(6) | Ontario, CA | $7,938,377 |
Data update history
January 24, 2024
Updated personnel
Identified 15 new personnel
January 17, 2024
Posted financials
Added Form 990 for fiscal year 2022
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
August 2, 2023
Updated personnel
Identified 4 new personnel
June 29, 2023
Posted financials
Added Form 990 for fiscal year 2020
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Arts, cultural, and humanitiesBusiness and industry
Characteristics
MembershipsPolitical advocacy
General information
- Address
- 4401 N Fairfax Dr 300
- Arlington, VA 22203
- Metro area
- Washington-Arlington-Alexandria, DC-VA-MD-WV
- Website URL
- newsmediaalliance.org/Â
- Phone
- (571) 366-1000
- Facebook page
- NewspaperAssociationOfAmericaÂ
- Twitter profile
- @naaupdatesÂ
IRS details
- EIN
- 13-0433220
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1972
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S41: Promotion of Business
- NAICS code, primary
- 813910: Trade Associations
- Parent/child status
- Central organization
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