EIN 13-0417693

Ad Council Edge Ad Council Research Institute

IRS 501(c) type
501(c)(3)
Num. employees
192
Year formed
1942
Most recent tax filings
2023-06-01
Description
The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.
Also known as...
The Advertising Council; Advertising Council
Total revenues
$71,825,199
2023
Total expenses
$65,598,836
2023
Total assets
$92,630,672
2023
Num. employees
192
2023

Program areas at Ad Council Edge Ad Council Research Institute

The Ad Council, working with partners across sectors including Advertising, media, technology, government and philanthropy, creates public service Advertising campaigns with The help of volunteer Advertising, digital and social agencies (who donate their creative talents and energy), The media (who contribute space and time) and donors (who provide crucial operating support). Collectively, they make The Ad Council's good works possible.in fy23, The Ad Council secured $1.2b in donated media support (across all platforms including digital media, tv, radio, print and out-of-home) on behalf of our sponsors' campaigns. [see continuation on schedule o]

Who funds Ad Council Edge Ad Council Research Institute

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Huntsman FoundationGeneral Support$5,000,000
Ihc Health ServicesSupport Community Health$2,000,000
Pivotal Philanthropies FoundationFor Additional Support of the Sound It Out Campaign, A Project Aimed To Help Parents and Caregivers Have Meaningful Conversations About Emotional Wellbeing With Their Middle Schoolers.$1,850,000
...and 28 more grants received totalling $11,219,082

Personnel at Ad Council Edge Ad Council Research Institute

NameTitleCompensation
Lisa ShermanPresident and Chief Executive Officer$1,338,258
Kate EmanuelBusiness Operations and Strategy$333,136
Kenneth KrollFinance$412,644
Paula VealeMarketing and Communications$497,820
Heidi ArthurCampaign Development$363,208
...and 10 more key personnel

Financials for Ad Council Edge Ad Council Research Institute

RevenuesFYE 06/2023
Total grants, contributions, etc.$30,948,559
Program services$39,365,598
Investment income and dividends$1,809,127
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$527,817
Net income from fundraising events$-829,054
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$3,152
Total revenues$71,825,199

Form 990s for Ad Council Edge Ad Council Research Institute

Fiscal year endingDate received by IRSFormPDF link
2023-062024-05-15990View PDF
2022-062023-05-15990View PDF
2021-062022-05-16990View PDF
2020-062021-05-26990View PDF
2019-062021-01-28990View PDF
...and 12 more Form 990s

Organizations like Ad Council Edge Ad Council Research Institute

OrganizationLocationRevenue
The Aspen InstituteWashington, DC$232,109,335
America First Policy InstituteFort Worth, TX$27,319,085
Goldwater InstitutePhoenix, AZ$31,686,371
Population CouncilNew York, NY$67,206,599
National Democratic Institute for International AffairsWashington, DC$171,388,538
Hudson InstituteWashington, DC$24,783,916
Community InitiativesOakland, CA$59,435,734
Institute for Latino ProgressChicago, IL$22,218,516
Shatterproof A Nonprofit CorporationNorwalk, CT$23,531,335
Truth InitiativeWashington, DC$73,144,611
Data update history
January 1, 2025
Updated personnel
Identified 1 new personnel
January 1, 2025
Used new vendors
Identified 1 new vendor, including
December 24, 2024
Received grants
Identified 16 new grant, including a grant for $2,000,000 from Ihc Health Services
September 21, 2024
Received grants
Identified 3 new grant, including a grant for $100,000 from The Blackbaud Giving Fund
August 7, 2024
Posted financials
Added Form 990 for fiscal year 2023
Nonprofit Types
Social advocacy organizationsPublic sector nonprofitsCharities
Issues
HealthDiseases and disordersPublic policy
Characteristics
Fundraising eventsNational levelReceives government fundingCommunity engagement / volunteeringGala fundraisersTax deductible donationsAccepts online donations
General information
Address
815 Second Ave 9th Floor
New York, NY 10017
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
adcouncil.org/ 
Phone
(212) 922-1500
Facebook page
adcouncil 
Twitter profile
@adcouncil 
IRS details
EIN
13-0417693
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1942
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
W90: Consumer Protection and Safety
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
California AB-488 details
AB 488 status
May Operate or Solicit for Charitable Purposes
Charity Registration status
Current - Awaiting Reporting
FTB status revoked
Not revoked
AG Registration Number
079500
FTB Entity ID
1453259
AB 488 data last updated ("as-of") date
2025-03-19
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