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EIN 13-0417765

Advertising Research Foundation

IRS 501(c) type
501(c)(6)
Num. employees
55
City
New York
State
New York
Year formed
1936
Most recent tax filings
2022-12-01
NTEE code, primary
S41: Promotion of Business
Description
ARF helps members make evidence-based business decisions through industry research and curated insights shared via workshops and publications.
Total revenues
$10,116,267
2022
Total expenses
$9,707,768
2022
Total assets
$8,985,759
2022
Num. employees
55
2022

Program areas at Advertising Research Foundation

Published the journal of Advertising Research: this journal reported Advertising industry Research findings for the use of Advertising practitioners and users of Advertising Research.
Curated Research: the Advertising Research Foundation curates industry Research and performs independent Research which is distributed through publications, workshops, and conferences to its members and the Advertising Research community at large.
Conducted conferences, workshops and symposiums. Principal mission is to develop and maintain a continuing program of activities and publications for the Advertising Research industry.

Personnel at Advertising Research Foundation

NameTitleCompensation
Scott McDonaldChief Executive Officer and President Arf$502,481
Elyssa RubinChief Financial Officer$213,476
Paul DonatoChief Research Officer Arf$299,920
Michael HeitnerChief Growth Officer Arf$279,716
Nikole TenbrinkVice President, Marketing Arf
...and 9 more key personnel

Financials for Advertising Research Foundation

RevenuesFYE 12/2022
Total grants, contributions, etc.$778,352
Program services$9,197,122
Investment income and dividends$99,219
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-51,234
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$92,808
Total revenues$10,116,267

Form 990s for Advertising Research Foundation

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990View PDF
2021-122022-11-15990View PDF
2020-122021-11-15990View PDF
2018-122020-06-09990View PDF
2018-122020-02-18990OView PDF
...and 10 more Form 990s
Data update history
January 22, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 22, 2024
Updated personnel
Identified 2 new personnel
January 1, 2024
Used new vendors
Identified 1 new vendor, including
August 2, 2023
Updated personnel
Identified 31 new personnel
July 28, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Professional associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Science and technologyArts, cultural, and humanitiesBusiness and industry
Characteristics
MembershipsProvides grants
General information
Address
432 Park Ave South
New York, NY 10016
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
thearf.org/ 
Phone
(212) 751-5656
Facebook page
ARF 
Twitter profile
@the_arf 
IRS details
EIN
13-0417765
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1936
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813920: Professional Associations
Parent/child status
Central organization
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