Alliance to Protect Medical Innovation

The Organization engaged in substantial grassroots advocacy efforts, including maintaining and updating a website to provide critical information to the public relating to medical innovation and patient care access. The Organization's website was supplemented by a presence in Twitter that included cultivating an online following and sending daily "tweets" to highlight important news articles and events. The Organization engaged in outreach to media reporters and also tracked media activity on issues of importance to supporters,and wrote and distributed summaries,messaging, blog postings, newsletters and collateral materials to supporters. Finally,the Organization engaged in recruiting new supporters.