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EIN 72-0272830

Allstate Sugar Bowl

IRS 501(c) type
501(c)(3)
Num. employees
17
City
New Orleans
State
Louisiana
Year formed
1935
Most recent tax filings
2023-06-01
NTEE code, primary
N70: Amateur Sports Competitions
Description
The mission of the Allstate Sugar Bowl is to sponsor and promote amateur sporting events which will foster revenue and spark economic growth in the city of New Orleans and the state of Louisiana.
Also known as...
Sugar Bowl
Total revenues
$35,105,912
2023
Total expenses
$34,079,787
2023
Total assets
$69,510,500
2023
Num. employees
17
2023

Program areas at Allstate Sugar Bowl

The organization hosts the allstate Sugar Bowl, an annual collegiate football post-season Bowl game. The allstate Sugar Bowl is one of the oldest Bowl games in the country, hosting its 89th annual collegiate Bowl game on december 31, 2022. 60,437 spectators attended the december 31, 2022 event, with approximately 70.7 percent of the attendees coming from outside the greater new orleans metropolitan area.
The organization hosted the first ever allstate Louisiana kickoff on september 4, 2022 in the caesars superdome. This college football game featured Louisiana state university vs Florida state university. 68,388 people attended the game, with an estimated 40% of the attendees coming from out of state.
The organization sponsors 25 amateur sporting and recognition events in Louisiana and around the greater new orleans metropolitan area. To promote amateur sports in the area, the Sugar Bowl supported state and local associations for volleyball, golf, regatta, lacrosse, soccer, swimming, and basketball. In addition, the organization sponsors the manning award, the eddie robinson coach of the year award, the new orleans sports hall of fame, and the national football foundation. The sum total of the economic impact for all Sugar Bowl activities was $317 million in 2022-2023.

Grants made by Allstate Sugar Bowl

GranteeGrant descriptionAmount
Southeastern Conference (SEC)To Support the Conference As Part of A Payout for Participating in the Annual Allstate Sugar Bowl.$5,500,000
Big Twelve ConferenceTo Support the Conference As Part of A Payout for Participating in the Annual Allstate Sugar Bowl.$5,500,000
Florida State UniversityTo Support the University As Part of A Payout for Participating in the Allstate Louisiana Kickoff.$5,100,000
...and 8 more grants made

Personnel at Allstate Sugar Bowl

NameTitleCompensation
Jeff HundleyChief Executive Officer$765,391
Jeffrey L HundleyChief Operating Officer$835,669
Derek MorelExecutive Vice President for Sales and Marketing$301,055
Austin MartinSenior Director of Operations$116,308
Kathy GaspardDirector of Business Operations - Emeritus / Director of Business Operations Emeritus
...and 12 more key personnel

Financials for Allstate Sugar Bowl

RevenuesFYE 06/2023
Total grants, contributions, etc.$650,000
Program services$30,094,500
Investment income and dividends$1,756,304
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$2,513,820
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$91,288
Total revenues$35,105,912

Form 990s for Allstate Sugar Bowl

Fiscal year endingDate received by IRSFormPDF link
2023-062024-05-14990View PDF
2022-062022-11-04990View PDF
2021-062022-05-16990View PDF
2020-062021-02-24990View PDF
2019-062020-12-21990View PDF
...and 12 more Form 990s

Organizations like Allstate Sugar Bowl

OrganizationLocationRevenue
Sports SDSan Diego, CA$9,329,244
Charlotte Sports FoundationCharlotte, NC$18,481,910
Zurich Classic of New OrleansAvondale, LA$17,405,479
Monterey Peninsula Foundation (MPF)Monterey, CA$44,875,675
Heritage Classic FoundationHilton Head Island, SC$14,506,827
TrackTown USAEugene, OR$55,666,082
The Sun Bowl AssociationEl Paso, TX$9,595,377
The Los Angeles Dodgers FoundationLos Angeles, CA$14,592,508
Fiesta BowlScottsdale, AZ$28,624,526
Comite Olimpico De Puerto RicoSan Juan, PR$11,245,976
Data update history
July 22, 2024
Updated personnel
Identified 2 new personnel
July 19, 2024
Posted financials
Added Form 990 for fiscal year 2023
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 31, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 6, 2023
Updated personnel
Identified 5 new personnel
Nonprofit Types
Grantmaking organizationsSports competitionsSports organizationsCharities
Issues
Human servicesSports
Characteristics
State / local levelReceives government fundingCommunity engagement / volunteeringProvides scholarshipsTax deductible donationsAccepts online donations
General information
Address
1500 Sugar Bowl Dr
New Orleans, LA 70112
Metro area
New Orleans-Metairie, LA
County
Orleans Parish, LA
Website URL
allstatesugarbowl.org/ 
Phone
(504) 828-2440
IRS details
EIN
72-0272830
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1935
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
N70: Amateur Sports Competitions
NAICS code, primary
7113: Promoters of Performing Arts, Sports, and Similar Events
Parent/child status
Independent
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