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EIN 72-0272830

Allstate Sugar Bowl

IRS 501(c) type
501(c)(3)
Num. employees
17
City
New Orleans
State
Louisiana
Year formed
1935
Most recent tax filings
2024-06-01
NTEE code, primary
N70: Amateur Sports Competitions
Description
The mission of the Allstate Sugar Bowl is to sponsor and promote amateur sporting events which will foster revenue and spark economic growth in the city of New Orleans and the state of Louisiana.
Also known as...
Sugar Bowl
Total revenues
$26,970,426
2024
Total expenses
$20,597,232
2024
Total assets
$85,640,137
2024
Num. employees
17
2024

Program areas at Allstate Sugar Bowl

The organization hosts the allstate Sugar Bowl, an annual collegiate football post-season Bowl game. The allstate Sugar Bowl is one of the oldest Bowl games in the country, hosting its 90th annual collegiate Bowl game on january 1, 2024. 68,791 spectators attended the january 1, 2024 event, with approximately 68.4 percent of the attendees coming from outside the greater new orleans metropolitan area.
The organization hosted the first ever Sugar Bowl country kickoff on september 2, 2023 in the caesars superdome. This concert was headlined by country music superstar garth brooks, and it also featured Louisiana's own lainey wilson, among other country music artists.
The organization sponsors 25 amateur sporting and recognition events in Louisiana and around the greater new orleans metropolitan area. To promote amateur sports in the area, the Sugar Bowl supported state and local associations for volleyball, golf, regatta, lacrosse, soccer, swimming, and basketball. In addition, the organization sponsors the manning award, the eddie robinson coach of the year award, the new orleans sports hall of fame, and the national football foundation. The sum total of the economic impact for all Sugar Bowl activities was $389.45 million in 2023-2024.

Grants made by Allstate Sugar Bowl

GranteeGrant descriptionAmount
New Schools for New Orleans (NSNO)To Support New Schools for New Orleans' Teacher Support Initiative Events.$100,000
College Football Playoff FoundationTo Support the Foundation's Mission of Helping K-12 Educators in Creating Positive Outcomes for U.s. Students.$78,100
Shack Harris and Doug Williams FoundationTo Sponsor the Legacy Bowl, An Hbcu Post-Season All-Star Football Game.$50,000
...and 3 more grants made

Personnel at Allstate Sugar Bowl

NameTitleCompensation
Jeff HundleyChief Executive Officer$765,391
Jeff RossiChief Operating Officer$81,250
Derek MorelExecutive Vice President for Sales and Marketing$327,348
Austin MartinSenior Director of Operations$130,938
Kathy GaspardDirector of Business Operations - Emeritus / Director of Business Operations Emeritus
...and 13 more key personnel

Financials for Allstate Sugar Bowl

RevenuesFYE 06/2024
Total grants, contributions, etc.$1,259,981
Program services$22,624,014
Investment income and dividends$2,186,359
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$836,476
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$63,596
Total revenues$26,970,426

Form 990s for Allstate Sugar Bowl

Fiscal year endingDate received by IRSFormPDF link
2024-062024-11-11990View PDF
2023-062024-05-14990View PDF
2022-062022-11-04990View PDF
2021-062022-05-16990View PDF
2020-062021-02-24990View PDF
...and 13 more Form 990s

Organizations like Allstate Sugar Bowl

OrganizationLocationRevenue
Orange Bowl CommitteeMiami Lakes, FL$19,885,597
Sports SDSan Diego, CA$9,329,244
New York Road RunnersNew York, NY$103,061,958
Charlotte Sports FoundationCharlotte, NC$18,481,910
Boston Athletic Association (BAA)Boston, MA$29,310,930
Pig WorksCincinnati, OH$6,810,801
Indiana Sports CorporationIndianapolis, IN$22,780,255
Fiesta Bowl / The Arizona Sports FoundationScottsdale, AZ$28,624,526
The Sun Bowl AssociationEl Paso, TX$9,595,377
Adirondack1000 Islands Sports and Events CommissionLake Placid, NY$63,490,488
Data update history
December 27, 2024
Updated personnel
Identified 5 new personnel
September 24, 2024
Updated personnel
Identified 4 new personnel
July 22, 2024
Updated personnel
Identified 2 new personnel
July 19, 2024
Posted financials
Added Form 990 for fiscal year 2023
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Grantmaking organizationsSports competitionsSports organizationsCharities
Issues
Human servicesSports
Characteristics
State / local levelReceives government fundingCommunity engagement / volunteeringProvides scholarshipsTax deductible donationsAccepts online donations
General information
Address
1500 Sugar Bowl Dr
New Orleans, LA 70112
Metro area
New Orleans-Metairie, LA
County
Orleans Parish, LA
Website URL
allstatesugarbowl.org/ 
Phone
(504) 828-2440
IRS details
EIN
72-0272830
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1935
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
N70: Amateur Sports Competitions
NAICS code, primary
7113: Promoters of Performing Arts, Sports, and Similar Events
Parent/child status
Independent
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