EIN 13-1621786

4a's (AAAA)

IRS 501(c) type
501(c)(6)
Num. employees
71
Year formed
1917
Most recent tax filings
2024-03-01
NTEE code, primary
Description
Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States.
Also known as...
American Association of Advertising Agencies
Total revenues
$19,455,856
2024
Total expenses
$18,993,401
2024
Total assets
$21,397,392
2024
Num. employees
71
2024

Program areas at AAAA

The 4a's provides countless other services, including management studies, to approximately 600 member companies.

Grants made by AAAA

GranteeGrant descriptionAmount
Ad Council Edge Ad Council Research InstituteSupport of the Advertising Council$25,000

Personnel at AAAA

NameTitleCompensation
Lisa BatsuChief Executive Officer and Chief Operating Officer
Marla KaplowitzChief Executive Officer$936,120
Adam CotumaccioChief Operating Officer$519,204
Sean McGladeSenior Vice President , Professional and Organizational Design Kind Curious Passionate.$148,084
James O'DonnellExecutive Vice President Finance and Treasurer$322,357
...and 39 more key personnel

Financials for AAAA

RevenuesFYE 03/2024
Total grants, contributions, etc.$0
Program services$15,691,035
Investment income and dividends$883,377
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$1,332,134
Net gain from sale of non-inventory assets$767,132
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$782,178
Total revenues$19,455,856

Form 990s for AAAA

Fiscal year endingDate received by IRSFormPDF link
2024-032025-02-12990View PDF
2023-032024-02-15990View PDF
2022-032023-02-13990View PDF
2021-032022-02-07990View PDF
2020-032021-06-30990View PDF
...and 10 more Form 990s
Data update history
October 13, 2024
Updated personnel
Identified 26 new personnel
June 4, 2024
Posted financials
Added Form 990 for fiscal year 2023
May 22, 2024
Updated personnel
Identified 4 new personnel
April 23, 2024
Updated personnel
Identified 9 new personnel
December 26, 2023
Received grants
Identified 1 new grant, including a grant for $185,015 from Sag-Aftra Producers Industry Advancement and Cooperative Fund
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Business and industry
Characteristics
MembershipsPolitical advocacy
General information
Address
25 W 45th St 16th FL
New York, NY 10036
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
aaaa.org/ 
Phone
(212) 682-2500
Facebook page
aaaaorg 
Twitter profile
@4as 
IRS details
EIN
13-1621786
Fiscal year end
March
Taxreturn type
Form 990
Year formed
1917
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Central organization
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