American Shorthorn Association

The American Shorthorn Association serves members and enhances the value of the Shorthorn breed by managing data, maintaining the integrity of the herdbook, educating members and communicating the value of Shorthorn cattle resulting in the expanded use of Shorthorn genetics in the u.s. Beef industry.

The Association promotes the Shorthorn breed through college scholarships, youth activities, promotional publications including the 150th anniversary book, and active participation at national cattle shows.

The national junior Shorthorn show & youth conference is an example of excellent programming for Shorthorn youth members. Close to 400 young people and their families come together to compete with cattle in the show ring and as individuals and teams in a variety of contests. It's an action-packed week of learning and fun that develops skills, knowledge and confidence, along with love for the breed and friendships that last a lifetime. The cost to produce this annual event is more than $250,000, mostly raised through sponsorships and donations. According to a survey conducted at the Shorthorn impact conference, 61% of the breeders in attendance were junior members. These active members of the American Shorthorn Association prove how important youth development is, and that junior involvement is the pathway to the future success of our breed.