Arlington Convention And Visitors Bureau

Meetings the Bureau works with meeting planners to book their meetings and small conventions into Arlington hotels and the loews Arlington hotel/arlington Convention center, which is scheduled to open in february 2024. During the bureaus 2022-23 fiscal year (october 1, 2022-september 30, 2023), its meetings sales team booked 91,774 meetings room nights into these facilities, 53% more than its goal of 60,000 meetings room nights. These meetings room nights will actualize between 2023 and 2027. Bringing meetings to Arlington creates jobs, attendee expenditures on lodging, food and beverages, entertainment, transportation and more. Expenses include trade shows, hosting meeting buyers with business for Arlington, underwriting some venue fees and advertising.

Marketing and communications the bureaus marketing team places digital, print, cable television, outdoor and radio advertising in targeted markets encouraging potential leisure travelers (vacationers) to visit Arlington. That advertising is augmented by social media posts and publicity efforts geared toward generating media editorial coverage about what Arlington offers Visitors. Expenses include advertising placement, advertising strategy and creative development via our ad agency (peter mayer), boosting social media posts, media hosting, and website development and hosting. Our earned media value in 2022-23 was $18.7 million, 56% more than the $12 million goal. We generated 1.4 million unique Visitors to our arlington.org website, which was 64% more than the 850,000 goal.

Sports the bureaus Arlington sports commission works with the dallas cowboys, Texas rangers and university of Texas Arlington to book major sports events into their venues. The sports commission also books youth and amateur events into Arlington parks & recreation facilities, along with esports stadium Arlington + expo center. In all, the sports commission booked 111,482 hotel room nights in Arlington hotels from sports events that were held in Arlington during the bureaus 2022-23 fiscal year. The number of room nights booked was 48% higher than the goal of 75,000 room nights. Expenses include trade shows, hosting sports event organizers with business for Arlington, underwriting some venue fees and advertising.