Program areas at Articlegrouporg
Save the humans is ago's environmental justice program. The climate environment has a big message problem. Most climate comms are terrifying. They talk about how overwhelming the problem is, and how much we stand to lose. This leaves people feeling hopeless and powerless. These feelings do not inspire action. The goal of this movement is to reframe the conversation about how much we stand to gain by taking climate action, and to inspire people to action. Save the humans does the following: help people escape the doom scroll. Thinking globally, act locally. Inspire joyful action. Host events and build community.outputs have included strategy, audience definition, insights and workshopping, brand narratives, brand id and design, website design, social activation and audience development, event planning and production, video production and collaborations with environmental justice creatives, experts and networks.
Human rights defenders strategy and creative communications to support and amplify work of important nonprofits in southeast asia (tlhr). Support is grounded in a comprehensive strategy to define their vision, goals, audience targets and program priorities, iterating and evolving through collaboration workshops. Delivering a multi-year strategic roadmap and plan. Creative communications took strategic inputs to create branded materials which included new logo design, brand narratives, decks, website template design, social template designs, and merchandise. Capacity building training included development and fundraising and branding. Content strategy and campaign design delivered solutions their internal team could scale.
Campaign in se asia (crcf) : we supported a nonprofit org through strategic decision making and capacity building services, providing infrastructure, developing branding & marketing materials, and designing and developing creative digital productions. National campaign development & support - supported content development with strategy, design, copywriting across web, and social media. - developed training materials to support campaign development and fundraising strategies and work plans - developed design templates to allow for campaign autonomy for web & social assets. - developed strategy, art direction, script and animation for campaign. Website design and development support. Brand strategy and branded materials: new logo, brand system, brand narrative, decks, merchandise. Content strategy and templates to equip internal team to lead and develop. Coalition campaign to advocate for nonprofits in region.
--youth civic engagement & election monitoring (wewatch): we collaborated with we watch to provide strategic decision making, digital infrastructure and skill-building services during our volunteer management program, branding program, volunteer management tools, tactics & processes, revamped brand positioning, brand attributes, brand system and website.--southeast asia campaign (nonprofit org): supporting ongoing content strategy, brand, design and technology needs for local partner.--human rights defender strategy (network level initiative): developed a multi-year strategy to identify insights and opportunities to inspire a new generation of human rights defenders to engage in the democracy movement, interviewing local leaders and experts, conducting global desk research, and explore new ideas and mechanisms to activate and engage young participants. --ago content strategy & development: identified and prioritized top priorities for cbo-focused content including guides across branding & marketing, strategy and technology for production in ago organization building: defined our key measures of success and kpis to track against including goals for net new funders and projects by year communication and outreach plan.--human rights fellowship program: developed a unique fellowship aimed to support global human rights defenders to learn from the ago us team and participate in our support of local activists, orgs and networks globally, with an initial emphasis in southeast asia.