Association of Military Banks of America (AMBA)

In 2023, amba continued its partnership with the veterans benefits administration, u.s. department of veterans affairs, in the veterans benefits banking program (vbbp). Vbbp is a program designed to encourage unbanked and underbanked veterans to open bank or credit union checking accounts into which their va monetary benefits can be deposited and managed. The program is intended to help veterans avoid the lack of safety, reliability, and flexibility inherent in the only other ways they can receive their government benefits: prepaid debit cards and paper checks. In 2023, vbbp teamed with America saves to launch a new program called veteran saves, combining America saves' tried-and-true methods to promote savings with the enhanced focus vbbp has placed on veteran financial wellbeing. We also launched vetcents, our new interactive financial journey that will connect veterans with financial education and resources tailored to their needs. As of the end of 2023, vbbp is credited with "banking" over 300,000 veterans.

Amba held its annual workshop which built on the tremendously successful workshop from 2022, continuing our focus on issues and goals designed to help our members serve their Military and veteran communities.

Amba's social media and direct marketing communication efforts continued to assist its members and non-profit organization partners to expand financial education for the Military and veteran communities through newsletters, webinars, and social media posts. In 2023, amba continued to market the hardcopy of armed forces financial guide and encouraged members to subscribe to its online version, which can be accessed by bank customers.