Program areas at ANA
Professional development:ana holds conferences, training workshops, webinars, and podcasts to keep members and non-members on the leading-edge of marketing trends and best practices to help marketers build their brands.ana maintains marketing committees for members to share best practices, network with peers and colleagues and learn about new industry developments. Ana provides an online content portfolio that contains over 11,000 case studies, research reports, white papers and playbooks.
Alliance for inclusive & multicultural marketing (aimm)aimm is an industry-wide alliance focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing to legitimize connections with consumers and, in turn, maximize business growth. Aimm has been successfully increasing the prioritization of multicultural and inclusive marketing by promoting diversity, inclusion, and accurate representation in organizational structures, as well as in front and behind cameras in all advertising and content.
Seeher:the seeher program focuses on the accurate portrayal of women and girls in marketing, advertising, media and entertainment.
Ad-id:ana and 4a's (american Association of advertising agencies) own a system that provides the marketing and advetising industry with a digital identification standard. This standard identifier helps differentiate assets throughout the advertising supply chain.