Program areas at Atlanta Convention and Visitors Bureau
The sales division manages and coordinates the direct sales efforts of promoting the greater Atlanta area as the nation's best location for conventions, trade shows and company meetings.
The tourism department works with the travel industry domestic and international travel agents, tour operation wholesalers, airlines and other travel organizations to promote the greater Atlanta area as a visitor destination.
The marketing division directs and coordinates through advertising and publicity, selling the greater Atlanta area as a premier Convention, corporate meetings and tourism destination.
The membership and community affairs department is responsible for sales, servicing and retention of current and potential acvb members. Additionally, the department serves as a liaison between city government, civic or community organizations and the Bureau.
Personnel at Atlanta Convention and Visitors Bureau
| Name | Title | Compensation | Date of data |
|---|
| William Pate | President and Chief Executive Officer | $903,083 | 2024-10-21 |
| Gregory Negas Pierce | Executive Vice President and Chief Administrative Officer and Chief Financial Officer | $458,323 | 2024-10-21 |
| Andrew Wilson | Executive Vice President and Chief Marketing Officer | $362,034 | 2024-10-21 |
| Charlene Lopez | Executive Vice President and Chief Sales Officer | $215,188 | 2024-10-21 |
| Sheretha Bell | Senior Vice President , Marketing and Brand Strategy | $182,163 | 2024-10-21 |
| ...and 10 more key personnel |
Financials for Atlanta Convention and Visitors Bureau
| Revenues | FYE 12/2023 | FYE 12/2022 | % Change |
|---|
| Total grants, contributions, etc. | $32,868,511 | $25,655,678 | 28.1% |
| Program services | $763,666 | $518,780 | 47.2% |
| Investment income and dividends | $367,472 | $144,245 | 154.8% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $106,728 | $-85,761 | 224.4% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $708,648 | $0 | 999% |
| Total revenues | $34,815,025 | $26,232,942 | 32.7% |
Organizations like Atlanta Convention and Visitors Bureau
| Organization | Type | Location | Revenue |
|---|
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $44,006,602 |
| Experience Columbus | 501(c)(6) | Columbus, OH | $18,337,895 |
| New York City Tourism Conventions | 501(c)(6) | New York, NY | $45,009,799 |
| Visit Napa Valley | 501(c)(6) | Napa, CA | $9,780,442 |
| Los Angeles Tourism & Convention Board (LATCB) | 501(c)(6) | Los Angeles, CA | $54,707,666 |
| Destination DC | 501(c)(6) | Washington, DC | $38,544,978 |
| Visit Denver | 501(c)(6) | Denver, CO | $47,111,747 |
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $29,866,275 |
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $27,848,802 |
| Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $19,186,089 |
Data update history
October 21, 2024
Updated personnel
Identified 1 new personnel
January 19, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 18, 2024
Updated personnel
Identified 10 new personnel
July 29, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 6, 2023
Updated personnel
Identified 6 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
MembershipsState / local levelReceives government funding
General information
- Address
- 233 Peachtree St Ne 1400
- Atlanta, GA 30303
- Metro area
- Atlanta-Sandy Springs-Alpharetta, GA
- County
- Fulton County, GA
- Website URL
- discoveratlanta.com/Â
- Phone
- (404) 521-6600
- Facebook page
- discoveratlantaÂ
- Twitter profile
- @discoveratlantaÂ
IRS details
- EIN
- 58-0145680
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1913
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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