EIN 38-1902531

Better Business Bureau of Western Michigan

IRS 501(c) type
501(c)(6)
Num. employees
37
Year formed
1942
Most recent tax filings
2023-12-01
Description
People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories, listings, and gripe sites. BBB is the one place you can find it all. For over 100 years, BBB has helped people make smarter decisions and is evolving to meet fast changing marketplace needs.
Also known as...
Better Business Bureau of Western Michigan Incorporated
Total revenues
$2,573,768
2023
Total expenses
$2,525,494
2023
Total assets
$1,851,698
2023
Num. employees
37
2023

Program areas at Better Business Bureau of Western Michigan

Consumer information regarding businesses in the Western Michigan area is provided via website to a majority of consumers. In some cases, information is delivered via phone conversation.
The Bureau contracts with an unrelated third party(company) to provide certain membership services. The company is anaccredited online marketing company focused on creating successfulmarketing strategies for small to medium sized businesses. Havingpartnered with Better Business bureaus and chambers of commercenationwide, the company has the experience and expertise to help alltypes of businesses become more visible online. Bbb serving westernmichigan accredited businesses are offered opportunities to participatein the partnered program, deemed a taxable activity of the Bureau. The partnered program allows bbb accredited businesses to purchase advertising in various online directories owned and operated by a company the bbb has contracted with. The bbb receives a commission based on all advertising revenue derived from the contracted company.
Neutral dispute resolution services - the Bureau staff process complaint information received on area businesses. The staff then works with the affected Business to facilitate resolution of the complaint.

Personnel at Better Business Bureau of Western Michigan

NameTitleCompensation
Lisa FrohnapfelPresident and Chief Executive Officer$184,074
Terry ChrismanVice President of Operations
Jack DaleyVice President of Sales and Finance
Troy BakerVice President of Community Relations and Educational Foundation
Marshall LohrDirector of It
...and 19 more key personnel

Financials for Better Business Bureau of Western Michigan

RevenuesFYE 12/2023
Total grants, contributions, etc.$2,471,365
Program services$20,877
Investment income and dividends$1,872
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$79,654
Total revenues$2,573,768

Form 990s for Better Business Bureau of Western Michigan

Fiscal year endingDate received by IRSFormPDF link
2023-122024-07-09990View PDF
2022-122023-11-13990View PDF
2021-122022-11-15990View PDF
2020-122021-06-30990View PDF
2019-122021-06-07990View PDF
...and 9 more Form 990s
Data update history
August 27, 2024
Posted financials
Added Form 990 for fiscal year 2023
August 26, 2024
Updated personnel
Identified 6 new personnel
August 25, 2024
Used new vendors
Identified 1 new vendor, including
January 21, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 21, 2024
Updated personnel
Identified 2 new personnel
Nonprofit Types
Civic / social organizationsPublic sector nonprofits
Issues
Community improvementPublic policyBusiness and industry
Characteristics
State / local level
General information
Address
3330 Claystone St Se
Grand Rapids, MI 49546
Metro area
Grand Rapids-Kentwood, MI
County
Kent County, MI
Website URL
bbb.org/local-bbb/bbb-serving-western-michigan 
Phone
(616) 774-8236
Facebook page
BBBwmi 
Twitter profile
@bbbwmi 
IRS details
EIN
38-1902531
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1942
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
W90: Consumer Protection and Safety
NAICS code, primary
813410: Civic and Social Organizations
Parent/child status
Independent
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