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EIN 74-1599311

Dairy Max

IRS 501(c) type
501(c)(6)
Num. employees
0
City
Grand Prairie
State
Texas
Year formed
1995
Most recent tax filings
2022-12-01
NTEE code, primary
S41: Promotion of Business
Description
Dairy MAX is a nonprofit dairy council representing more than 900 dairy farm families across 7 states. They’re a connected group of experts in dairy farming, education, health & wellness and business, who are fanatical about the power of dairy.
Total revenues
$22,349,212
2022
Total expenses
$22,003,124
2022
Total assets
$15,213,165
2022
Num. employees
0
2022

Program areas at Dairy Max

National unified marketing plan direct support. Dairy Max provides funding to help support the national unified marketing plan for promotion and research of generic Dairy products.
Child nutrition and fitness programs, such as fuel up to play 60, dedicated to enhance the health and nutrition of children in and out of schools in the Dairy Max market states.
Image and industry relations programs to support the national and regional generic Dairy promotion program.

Grants made by Dairy Max

GranteeGrant descriptionAmount
GenYOUTH IncorporatedProgram Service Expenses$100,000
The Children's Museum of DenverSponsor of Exhibit$35,000

Who funds Dairy Max

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Dairy PromotionAdvertising Program$16,729,326

Personnel at Dairy Max

NameTitleCompensation
Mike KonkleChief Executive Officer
Kay Johnson SmithChief Operating Officer
Quinton BailyChief Financial Officer$0
Marty McKinzieChief Growth Officer
Lana Balvin FrantzenVice President, Health and
...and 34 more key personnel

Financials for Dairy Max

RevenuesFYE 12/2022
Total grants, contributions, etc.$0
Program services$22,236,708
Investment income and dividends$112,504
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$22,349,212

Form 990s for Dairy Max

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990View PDF
2021-122022-11-15990View PDF
2020-122021-11-13990View PDF
2019-122021-06-24990View PDF
2018-122020-02-11990View PDF
...and 9 more Form 990s
Data update history
January 25, 2024
Updated personnel
Identified 8 new personnel
January 19, 2024
Posted financials
Added Form 990 for fiscal year 2022
December 29, 2023
Used new vendors
Identified 3 new vendors, including , , and
December 24, 2023
Received grants
Identified 1 new grant, including a grant for $16,729,326 from Dairy Promotion
July 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Trade associationsBusiness and community development organizationsHeadquarter / parent organizations
Issues
Human servicesAgricultureBusiness and industry
Characteristics
No full-time employees
General information
Address
2214 Paddock Way Dr Suite 600
Grand Prairie, TX 75050
Metro area
Dallas-Fort Worth-Arlington, TX
County
Tarrant County, TX
Website URL
dairymax.org/ 
Phone
(800) 332-4790
Facebook page
DairyMAXinc 
Twitter profile
@dairymax 
IRS details
EIN
74-1599311
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1995
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Central organization
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