Destination Mansfield-Richland

This year, proactive and creative efforts focused on capturing our rich community assets in engaging video and stunning photography. These elements introduce our area to visitors through the eyes of our best ambassadors our local residents. After carefully navigating the rough waters of covid-19, then taking stock of the market, visitor sentiment and our existing assets,we moved into a reconstruction phase. That means we are stocking our toolbox with powerful new digital images and video that will not just show potential travelers our story, but will also tell them through firsthand accounts from the very people who welcome them to our region with outstanding experiences and hospitality. Integrated the community brand into the next generation of visitor guide. Developed a new aviation tourism campaign. Built a robust image library leading six video and three photo shoots. Moved into investment/development phase of our reconstruction plan. Continued investment in mansfield rising projects(i.e. Community branding, brandrichland.com). Blogs generated a total of 21,348 page views. Across all social media platforms (Destination mansfield, shawshank trail, haunted mansfield): up to 41,403 - likes/follows/viewers and had reached nearly 694,317 people top 5 posts were all outdoor activities reached over 96,430 people 1. Facebook post for 2022 sport exchange program with black belt pro fitness 33,820 2. Bellville sports complex at i-71 18,232 3. Shawshank hustle morning of race 17,785 4. Sept 30th food truck festival in south park 14,506 5. Kingwood center gardens pumpkin glow 12,087 ironically, our 1 instagram post of 2022 is also our 1 post of 2023 so far it featured the new years eve celebration in downtown mansfield that carried over into newyear2023 through participation in the tourismohio co-op, our paid social campaigns, generated 975,298 impressions,16,856 clicks, and 2,810 post shares,and gaining statewide exposure for mohican wildlife weekend, mansfield art center, airport days, Ohio bird sanctuary, wine & ale, biblewalk (which drew the most exposure 271,000 impressions and 7,300 direct clicks to website). Public relations efforts resulted in 397 articles, generating 22.2 billion impressions that told mansfield & richland countys story to travelers across the us and beyond reaching media outlets across the us,along with many that have global reach. Those numbers represent a 726% increase in impression and a 36% increase in the raw number of stories about our area.