Program areas at Discover Lehigh Valley
Discover Lehigh Valley builds the region's economy and image through destination marketing that increases the number of leisure and business Visitors, the number of nights they stay, and the number of things they do in the two-county area of Lehigh and northampton counties. The mission of the organization is to strengthen Lehigh Valley's economy through tourism while enhancing quality of life and regional pride. In fiscal year 23/24, over 16 million people visited the region, contributing more than $1 billion in economic impact. This success reflects our comprehensive marketing, public relations, social media, and sales efforts to promote the area's attractions. Our website saw a remarkable 41% increase, with 2.4 million new Visitors, while social media engagement surged by 92%, reaching over 300,000 followers. Hotel occupancy reached 64%, and the average daily rate (adr) increased to $117.
Personnel at Discover Lehigh Valley
| Name | Title | Compensation | Date of data |
|---|
| Alex Michaels | President and Chief Executive Officer | $202,694 | 2024-10-21 |
| Bree Nidds | Chief Operating Officer | $125,000 | 2024-10-21 |
| Alisa Lopano | Director , Creative Services | | 2024-10-21 |
| Sandra S. Bieber | Manager , Operations and Community Development | | 2024-10-21 |
| Maizee Freeman | Manager , Tourism Development | | 2024-10-21 |
| ...and 13 more key personnel |
Financials for Discover Lehigh Valley
| Revenues | FYE 06/2024 | FYE 06/2023 | % Change |
|---|
| Total grants, contributions, etc. | $4,792,893 | $0 | 999% |
| Program services | $24,390 | $4,755,522 | -99.5% |
| Investment income and dividends | $22,751 | $19,090 | 19.2% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $1,000 | $3,188 | -68.6% |
| Total revenues | $4,841,034 | $4,777,800 | 1.3% |
Organizations like Discover Lehigh Valley
| Organization | Type | Location | Revenue |
|---|
| Visit Anchorage | 501(c)(6) | Anchorage, AK | $13,418,775 |
| Capital City Lake Murray Country Regional Tourism Board (CCLMC) | 501(c)(6) | Irmo, SC | $2,010,940 |
| Billings Tourism Business Improvement District | 501(c)(6) | Billings, MT | $1,741,033 |
| Garrett County Chamber of Commerce Home of Deep Creek Lake | 501(c)(6) | MC Henry, MD | $2,083,963 |
| Rockford Area Convention and Visitors Bureau (RACVB) | 501(c)(6) | Rockford, IL | $3,133,223 |
| Greater Milwaukee Convention and Visitors Bureau | 501(c)(6) | Milwaukee, WI | $11,056,476 |
| VisitErie | 501(c)(6) | Erie, PA | $3,041,029 |
| Cartersville-Bartow County Convention & Visitors Bureau | 501(c)(6) | Cartersville, GA | $3,641,739 |
| Chicago Southland Convention and Visitors Bureau | 501(c)(6) | Olympia Fields, IL | $3,025,410 |
| Kerrville Convention and Visitors Bureau | 501(c)(6) | Kerrville, TX | $1,234,389 |
Data update history
October 22, 2024
Updated personnel
Identified 3 new personnel
January 23, 2024
Posted financials
Added Form 990 for fiscal year 2023
January 23, 2024
Updated personnel
Identified 3 new personnel
July 16, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 5, 2023
Updated personnel
Identified 2 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
Receives government funding
General information
- Address
- 1250 Simon Blvd K102
- Easton, PA 18042
- Metro area
- Allentown-Bethlehem-Easton, PA-NJ
- County
- Northampton County, PA
- Website URL
- discoverlehighvalley.com/Â
- Phone
- (610) 882-9200
- Facebook page
- lehighvalleypaÂ
- Twitter profile
- @lehighvalleypaÂ
IRS details
- EIN
- 23-2327944
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1984
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S30: Economic Development
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Independent
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