Equal Rights Institute

A summary of the organization's primary programs (excluding speaking engagements or its online courses) are separated into the following categories:Writing: The organization regularly publishes articles on its blog related to practical dialogue tips, relational apologetics, pro-life philosophy, and current events. In 2023, the blog receivd 69,005 views from 28,760 unique users. From January 1 to March 31, 2024, the blog received an additional 23,888 views from 6,312 users.Podcasts: Young adults and commuters are engaging with podcasts, including long-form podcasts, more than they are reading articles. The organization is connecting with this demographic audience by publishing discussions, interviews, answers to listener questions, live speech audio, and organizational updates through its public podcast feeds. In 2023, the organization podcast episodes were downloaded 8,139 times. YouTube videos: In 2023, the organization's YouTube channel has garnered 159,672 video views, totaling 4,339 hours of pro-life content watched. From January 1 to March 31, 2024, the YouTube channel received another 463 watch hours across 17,346 views.Short-form Social Media: After launching its TikTok channel in January 2022, the organization has continued to utilize short-form video content to engage with pro-choice arguments and model persuasive dialogue to pro-life advocates. In 2023, the organization's TikTok channel received 1,717,311 views. From January 1 to March 31, 2024, the channel received an additional 586,160 views.The organization's Instagram account (driven by Reels and image carousels based on our written content) reached 1,405,720 unique accounts in 2023 and an additional 364,553 from January 1 to March 31, 2024.Affiliate Groups: The organization's affiliate group club program continues to expand. By the end of 2023, the program included 38 clubs across 17 states and two countries, with a combined active membership of 1,516 individuals. Affliate groups intentionally seek reciprocal, thoughtful conversations with pro-choice individuals. In the 2021-22 school year, the first full year of the program, affiliate group members had such dialogue with 527 pro-choice people. That number doubled to 1,417 during the 2022-23. In the first semester of the 2023-24 school year alone, group members engaged in conversations with 3,685 pro-choice people.

Speaking engagements: The organization engages in platform speaking events across the country to spread practical dialogue tips, rigorous philosophy, and relational apologetics. These include speaking events at universities, conferences, churches, pregnancy center banquets, and full-day seminars.Since ERI began in 2014, it has spoken to 37,654 people at 306 speeches and 37 seminars in four countries, 29 states, and the District of Columbia as of December 2023.

Online Courses:The organization publishes a lot of its core content in online courses, a format that is helpful for systematically guiding people through a lot of information no matter where they are in the world. Online courses are scalable, meaning there is no artificial limit to how many people can be helped by them in the way that there are limits to how many people can attend a live speaking event by an ERI speaker. The organization published the Equipped for Life Course on practical dialogue tips and pro-life apologetics in 2016 and the Sidewalk Counseling Masterclass in 2019. The first course includes 38 lessons (making up about five hours of video content), along with group activities for students to digest the material by answering questions or practicing together. The second course includes 16 lessons (making up about seven hours of content), a workbook with organized notes, easy-to-follow step-by-step instructions, FAQs, and 40 practical tips. As of December 2023, 4,516 individuals were enrolled in at least one of the organization's online courses.The organization continued production and post-production work on its Equipped for Life Academy throughout 2023. This first-of-its-kind curriculum, which can be used as an elective course in a private Christian school, Catholic school, or homeschool setting, as well as in youth groups, will train high-school students in the best arguments and dialogue techniques to discuss abortion. It will also equip them with the historical and theological background, and the gentleness necessary to speak winsomely to their peers, parents, and teachers. The course is also designed with a mixed audience in mind; many students who take it will be pro-choice, and the goal is to teach those statudents about the pro-life position in a way that makes them more likely to choose it rather than raise their defenses against it.The organization is excited for the impending release of Equipped for Life Academy, which is scheduled for mid to late 2024.