Exit 30 Collective

In support of the tax-exempt organization, Access to Success (located in Davidson,NC) we engaged eight women and four men from the varsity basketball teams at Davidson College to promote A2S and its signature dinner event with a multi-channel social media strategy. Each student athlete was contracted to produce at least 3 social media posts over several weeks promoting and supporting A2S and its event. The student athletes were paid for their efforts and for the use of their names, images and likenesses.

With the help of the men's and women's varsity basketball teams from Davidson College we were able to produce several opportunities at Levine Children's Hospital in Charlotte, NC, for the benefit of the young patients at the hospital. Over 14 players made personal appearances at the hospital on several different occasions and were involved in visits with patients, tours of the facilities and television studio productions that were broadcast on the hospital's internal network. The players also posted on various social media platforms to publicize their efforts.