Experience Princeton

Nassau Street streetscape improvements and Hinds Plaza holiday lights have made Princeton more attractive. Several in person meetups and virtual meetups each month have helped to reach 326 people who have come to at least one of 25 in-person meetups and another 61 who attended at least one of six virtual meetups. The digital gift card continues to grow. In the last 12 months, $52,425 of gift cards were purchased $38,567 redeemded. New business continue to open. There were 15 openings in FY23-24. We had a net increase of 4 businesses participating in Restaurant Week for a total of 44. Subscribers to the monthly newsletter increased by more than 1,000. The website now is a vital resource for visitors and the community with a new business directory and events calender. Princeton is the forefront regionally and statewide in NJ through seasonal advertising campaigns and street banners.