EIN 59-3043408

Family First

IRS 501(c) type
501(c)(3)
Num. employees
51
City
State
Year formed
1991
Most recent tax filings
2023-12-01
Description
Family First provides practical resources, radio segments, and promotes family-strengthening principles to help people love their family well.
Also known as...
Florida Family Council
Total revenues
$20,156,092
2023
Total expenses
$15,257,077
2023
Total assets
$13,119,498
2023
Num. employees
51
2023

Program areas at Family First

Fatherhood program:all pro dad is our innovative fatherhood program helping men to be better dads. Our spokesmen, events, all pro dad chapters based program, daily emails and allprodad.com website inspire and equip fathers to be actively involved in their children's lives. Allprodad.com had 11,144,694 pageviews, 5,747,848 users and $619,685 of in kind services during 2023.
Family minute:the Family minute with mark merrill is our popular daily radio feature airing on 333 radio stations and reaching about 8,353,082 people each week with practical everyday advice on marriage, parenting and Family relationships. Family minute also broadcasts on american forces network. Everyday, the Family minute is sent free to e-mail recipients in a quick-to-read format. Familyminute.com had 494,190 pageviews, 295,636 users and $1,968,790 of in kind services during 2023.
Motherhood program:imom is our motherhood program designed to help mothers grow wise, healthy, purpose-minded, and relationally-focused children. Our imom resources, daily emails and imom.com website give mothers the tools they need to connect with their children. Imom.com had 9,774,455 pageviews, 4,922,144 users and $21,746 of in kind services during 2023.
Public education:family First promotes family-strengthening principles through media, events, websites and Family resources. The Family First license plate program and the voluntary check off program encourage people to make Family a top priority.estore:family First sells products through an online store that promote the organization's mission. This is outsourced to an outside vendor and Family First does not actually manage the online store or fulfillment.

Who funds Family First

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
National Christian Foundation / Natl Christian Charitable FDN IncGrowth$595,400
Schwab Charitable FundHuman Services$92,100
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$65,445
...and 21 more grants received totalling $969,038

Personnel at Family First

NameTitleCompensation
Daniel FarraChief Operating Officer$77,243
Susan MerrillChief Marketing and Program Officer$146,131
Mark MerrillPresident$545,542
Angel bishopDirector of Operations$130,747
Bj FosterDirector of Content
...and 16 more key personnel

Financials for Family First

RevenuesFYE 12/2023
Total grants, contributions, etc.$19,699,578
Program services$42,699
Investment income and dividends$178,072
Tax-exempt bond proceeds$0
Royalty revenue$201,159
Net rental income$0
Net gain from sale of non-inventory assets$158
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$30,063
Miscellaneous revenues$4,363
Total revenues$20,156,092

Form 990s for Family First

Fiscal year endingDate received by IRSFormPDF link
2023-122024-05-15990View PDF
2022-122023-05-15990View PDF
2021-122022-05-13990View PDF
2020-122021-06-01990View PDF
2020-122021-05-26990View PDF
...and 10 more Form 990s
Data update history
July 13, 2024
Posted financials
Added Form 990 for fiscal year 2023
July 10, 2024
Used new vendors
Identified 3 new vendors, including , , and
May 18, 2024
Received grants
Identified 2 new grant, including a grant for $6,060 from American Online Giving Foundation
January 25, 2024
Updated personnel
Identified 15 new personnel
January 1, 2024
Received grants
Identified 8 new grant, including a grant for $595,400 from National Christian Foundation / Natl Christian Charitable FDN Inc
Nonprofit Types
Social advocacy organizationsHuman service organizationsCharities
Issues
Human services
Characteristics
Political advocacyLobbyingFundraising eventsState / local levelReceives government fundingCommunity engagement / volunteeringGala fundraisersTax deductible donationsAccepts online donations
General information
Address
5509 W Gray St 100
Tampa, FL 33609
Metro area
Tampa-St. Petersburg-Clearwater, FL
County
Hillsborough County, FL
Website URL
familyfirst.net/ 
Phone
(813) 222-8300
Facebook page
floridafamilypolicycouncil 
Twitter profile
@flpolicyinsider 
IRS details
EIN
59-3043408
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1991
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
P01: Human Services Alliances and Advocacy
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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