Program areas at Forward Action Fund
In 2023, somos votantes had teams on the ground in Nevada, Arizona, and Michigan with canvass and business organizing programs up and running, and even established a permanent community organizing team in las vegas. Across our states, we made more than 1.7 million attempts at the doors and reached out to over 10,000 latino small businesses. Our program targeted broadly to engage our latino community, including youth outreach, latina-specific engagement, and latino small business recruitment. We used digital media, radio, and tv to reach latino voters early in both english and spanish - testing, measuring, and adjusting advertising dynamically during the campaign to drive stronger ad performance, and our mail programs used research-tested messaging and language preferences.
The Forward Action Fund continued its strong support for programs aligned with its mission to promote social welfare including but not limited to economic, gender, climate, racial, health and social justice.
The campaign for a family friendly economy (cffe), a project of the family friendly Action Fund, is laser-focused on building the political power needed to pass care policies that lower costs for families, including affordable childcare, home and community-based care for the aging and disabled, paid family and medical leave, and lower cost prescription drugs. Cffe educates voters about candidates' records on these policies, cultivates champions in congress who will fight for substantial investments in permanent and comprehensive care infrastructure, and organizes key constituencies including parents, business owners and caregivers, to build a strong base of support.
Justice unites us is an aapi-led and run organization that has been built to engage and mobilize the united states' most rapidly growing voter bloc and help create progressive change across the country.