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EIN 13-1394480

Geopath

IRS 501(c) type
501(c)(6)
Num. employees
25
City
New York
State
New York
Year formed
1931
Most recent tax filings
2023-12-01
NTEE code, primary
S41: Promotion of Business
Description
To act as an independent third party provider of standardized rating and other measurement metrics for the out of home industry.
Also known as...
Traffic Audit Bureau for Media Measurement
Total revenues
$14,796,258
2023
Total expenses
$16,459,482
2023
Total assets
$4,806,892
2023
Num. employees
25
2023

Program areas at Geopath

Developing ratings and other measurement metrics for members out of home advertising structures.
The improvement of the measurement system including improved measurement of transit and digital advertisingand place based advertising.

Personnel at Geopath

NameTitleCompensation
Dylan MabinPresident$397,700
Lawrence HennessyExecutive Vice President$196,595
Christopher LukenSenior Vice President$150,417
Scott FiaschettiSenior Executive Vice President$249,010
Guiju GuSenior Vice President$242,040

Financials for Geopath

RevenuesFYE 12/2023
Total grants, contributions, etc.$0
Program services$14,796,258
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$14,796,258

Form 990s for Geopath

Fiscal year endingDate received by IRSFormPDF link
2023-122024-11-14990View PDF
2022-122023-11-10990View PDF
2021-122022-11-09990View PDF
2020-122021-11-01990View PDF
2019-122021-06-24990View PDF
...and 9 more Form 990s

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Data update history
January 7, 2025
Used new vendors
Identified 2 new vendors, including , and
November 5, 2024
Updated personnel
Identified 3 new personnel
February 18, 2024
Posted financials
Added Form 990 for fiscal year 2022
December 23, 2023
Updated personnel
Identified 6 new personnel
December 23, 2023
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Business and community development organizationsResearch centersMedia and communications organizations
Issues
Science and technologyBusiness and industry
Characteristics
MembershipsConducts research
General information
Address
561 7th Ave 12th Floor
New York, NY 10018
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
New York County, NY
Website URL
geopath.org/ 
Phone
(212) 972-8075
Facebook page
geopathooh 
Twitter profile
@geopathooh 
IRS details
EIN
13-1394480
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1931
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
5416: Professional, Scientific, and Technical Services
Parent/child status
Independent
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