GERMAN NATIONAl TOURIST OFFICE DEUTSCHE ZENTRALE FUR TOURISMU

Promoting travel to germany: the yardstick for the organizations success is the volume of overnight stays made by visitors from other countries. Due in part to the efforts of the organization, germany is experiencing continued growth in inbound tourism. Based upon the combined effect of several factors, the organizations has concluded that the number of overnight stays is likely to rise by a steady percentage each year, enabling germanys inbound tourism industry to benefit particularly strongly from the global growth in this measurable. Enhancing the positive image of German towns, cities and regions: successful marketing of such destinations abroad boosts the German economy. For example, according to a published German study on tourism, the industry positively affects the German economy by generating upwards of several billion euro per year, and by employing directly or indirectly approximately several percent of the workers in germany. Thus the organization actively helps to secure and create jobs in the travel industry.