Greater Public

Membership Education and Promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to utilize proven fundraising techniques in direct-mail solicitations in furtherance of GP's mission. This program aims to eliminate significant barriers, such as financial costs and minimum quantity requirements, that prevent public media organizations from obtaining access to expertise, best practices, and proven fundraising techniques. The program currently serves 68 public media organizations, and participation is voluntary.

Membership Roundtables: Greater Public continued to offer roundtables and implementable tools that focus on the needs of public media stations by size and programming as well as discipline. A cohort of roundtables were provided for corporate support, sustaining membership management, mid-level/major/planned giving, and digital fundraising.

Public Media Development and Marketing Conference (PMDMC): The Public Media Development and Marketing Conference is an annual event that brings together professionals and organizations in the public media industry to discuss current issues, share best practices, and explore innovative ideas for development and marketing strategies. This conference provides a valuable opportunity for attendees to network with peers and learn from experts in the field.

Greater Public recently developed and began offering training programs for new corporate support professionals to help them successfully begin their jobs. This program is a mid-level leadership training program for public media stations that focuses on providing tools and honing skills to enhance inclusiveness at public media organizations. It also includes a new Digital Ads for Fundraising training program where participants can learn new ideas and strategies to improve the reach of their digital ads, create cutting edge campaigns, and advance into video ads.