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EIN 32-0112866

Heroic Media

IRS 501(c) type
501(c)(3)
Num. employees
6
City
Dallas
State
Texas
Year formed
2004
Most recent tax filings
2023-06-01
NTEE code, primary
R62: Right to Life
Description
Many women facing unplanned pregnancies will immediately think about getting an abortion. When they search online for information about getting an abortion, we reach them with advertising that connects them to pregnancy clinics in their local communities. Compassionate counselors at these clinics show these women mercy and love, and many times help them change their minds about getting an abortion. Our CPR (Crisis Pregnancy Response) internet advertising system is the core of our Reach, Connect, Save mission. Since 2010, our CPR online ads have helped save over 7,000 babies from abortion.
Also known as...
Majella Cares
Total revenues
$2,294,505
2023
Total expenses
$2,834,509
2023
Total assets
$755,724
2023
Num. employees
6
2023

Program areas at Heroic Media

1) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion.

Grants made by Heroic Media

GranteeGrant descriptionAmount
Thrive St LouisGeneral Operations$250,978
Abortion Survivors Network2023 Impact Luncheon Grantee Winner$50,000
Good Counsel2023 Impact Luncheon Grantee Winner$20,000

Who funds Heroic Media

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
California Community FoundationReligion$600,000
National Christian Foundation / Natl Christian Charitable FDN IncGrowth$531,307
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$26,450
...and 12 more grants received

Personnel at Heroic Media

NameTitleCompensation
Brett AtteberyChief Executive Officer$150,000
Jeremy BermenderVice President of Marketing
Evan WoolsoncroftVice President - Philanthropy$130,000
Jordan LongVice President of Product
Kenzie MuckwayDirector of Communications and Culture
...and 13 more key personnel

Financials for Heroic Media

RevenuesFYE 06/2023
Total grants, contributions, etc.$2,174,920
Program services$84,615
Investment income and dividends$1,042
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$33,928
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$2,294,505

Form 990s for Heroic Media

Fiscal year endingDate received by IRSFormPDF link
2023-062024-05-15990View PDF
2022-062023-05-13990View PDF
2021-062022-05-16990View PDF
2020-062021-06-15990View PDF
2019-062021-01-21990View PDF
...and 11 more Form 990s
Data update history
December 26, 2024
Updated personnel
Identified 4 new personnel
December 26, 2024
Used new vendors
Identified 2 new vendors, including , and
November 26, 2024
Received grants
Identified 1 new grant, including a grant for $20,000 from The John and Bonnie Strauss Foundation
August 25, 2024
Received grants
Identified 3 new grant, including a grant for $20,000 from The Ben and Mary Doskocil Family Foundation
August 12, 2024
Updated personnel
Identified 2 new personnel
Nonprofit Types
Social advocacy organizationsHuman rights organizationsCivil rights and social justice organizationsCharities
Issues
Human servicesHuman rights
Characteristics
Receives government fundingTax deductible donationsAccepts online donations
General information
Address
PO Box 802021
Dallas, TX 75380
Metro area
Dallas-Fort Worth-Arlington, TX
County
Dallas County, TX
Website URL
heroicmedia.org/ 
Phone
(512) 340-0999
Facebook page
heroicmedia 
Twitter profile
@heroic_media 
IRS details
EIN
32-0112866
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2004
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
R62: Right to Life
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
California AB-488 details
AB 488 status
May Not Operate or Solicit for Charitable Purposes
Charity Registration status
Revoked
FTB status revoked
Not revoked
AG Registration Number
CT0208119
FTB Entity ID
3679748
AB 488 data last updated ("as-of") date
2025-01-15
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