Institute for Advertising Ethics

1. Green shield program launch and implementation - description: in february 2023, iae launched the green shield program, an online educational course aimed at combating greenwashing and improving the integrity of environmental communications in the Advertising industry. - outcomes: the program quickly became recognized as the gold standard for greenwash prevention, with major advertisers adopting its ethical standards. Participants receive a verified credential upon completion. - impact: enhanced trust and transparency in environmental messaging, fostering industry-wide accountability. 2. Certification achievements - milestone: iae certified 2,500 professionals through its certified ethical Advertising executive (ceae) program. - quality enhancement: iae implemented quarterly certification reviews to ensure ongoing adherence to ethical standards and continual learning for certified professionals. - impact: strengthened commitment to ethical Advertising practices and demonstrated iae's leadership in raising industry standards. 3. Universal, uninterrupted access - description: iae achieved universal, uninterrupted access to its educational resources, enabling professionals from diverse backgrounds and regions to benefit from its offerings. - impact: broadened reach and accessibility, promoting a more inclusive approach to Ethics education within the Advertising community. 4. First major grant - milestone: iae received its first major grant from the kr foundation in 2023. - impact: this grant will support and expand key initiatives like green shield, furthering the organization's mission of promoting ethical Advertising practices. 5. Industry engagement and thought leadership - description: in 2023, iae leadership, including president andrew susman, participated in major industry events, such as a virtual fireside chat hosted by the international Advertising association, discussing the role and importance of Ethics in Advertising. - outcomes: enhanced awareness and dialogue around iae's mission, fostering industry commitment to ethical standards. - impact: elevated iae's role as a thought leader and advocate for ethical practices in Advertising.