KPCW

KPCW is the only non-profit source of daily local news for residents and visitors across summit and wasatch counties. As our region has grown so has KPCW, now broadcasting from the spencer f. eccles broadcast center in Park City via three frequencies, 91.7 fm, 88.1 fm and 91.9 fm along with 24/7 digital streaming on our website and mobile app. Beyond being simply an npr affiliate, KPCW strives to be an anchor in our Community that listens deeply, surfaces untold stories, presents fact-based information that bulids awareness, empathy, and engagement among the diverse communites we serve. KPCW dedicates 27 hours per week to in-depth local news and interviews with City and county leaders, public health officials, local school boards, and non-profits serving the Community, in addition to up-to the minute information immediate issues affecting our listeners such as severe weather, power outages, road conditions, and regional emergencies like wildfires and backcountry avalances. KPCW local news airs weekdays with local news cut-ins between 5:00 am - 8:00 am, live interviews during the local news hour between 8:00 am - 9:00 am, 12 pm - 12:30 pm and 3:00 pm - 6:30 pm during the local view which is a combination of music, and local and national news. During the local view local newscasts are aired immediately after npr headlines at the top of the hours and half hours. These newscasts feature the top stories of the day, including any breaking news that may have happened since KPCW's morning or noon news shows. We also air local news reports on saturdays and sundays in combination with weekend edition from npr. What makes KPCW programming so unique is not only the hyper-local nature of what we cover, but the fact that we transcribe and post all news stories on our website and mobile app without a paywall. This mean that KPCW content is accessible to anyone, anywhere, anytime. We don't ask website users to register on kpcw.org which is nearly unhead of in the world of online media, making it easy and free for summit and wasatch county residents - and anyone around the world interested in what's happening in our area - to access KPCW content 24/7 365 days a year. KPCW produces a free daily newsletter, the local, delivering the top headlines every weekday morning at 8 am with a weekend edition on sunday. The newsletter has 6,100 subscribers and the station receives tremendous feedback from people who say they might not be able to catch the news each day on the radio and appreciate getting caught up via email. We've also seen a direct correlation between the local and engagement on our website, kpcw.org. The average open rate for our e-newsletter is 60% and our unsubscribe rate is just 0.02%.

In addition to airing local, national, and international news, KPCW is committed to educating and informing listeners with our own locally-produced public affairs shows. These feature 2-3 interviews per show and air monday through thursday from 9:00 am - 10:00 am, with a focus on business and finance (mountain money), the environment (this green earth), healthy living (the mountain life) and science and technology (cool science radio). On friday and saturday nights, KPCW airs our own arts and culture show focused on jazz music and its roots (rich tones) in conjunction with npr's jazz night in america. On sunday evenings KPCW airs alt latino. Alt latino is a weekly npr program spotlighting the world of latinx arts and culture through music, stories and conversations. All of KPCW's public affairs shows are broadcast and streamed live, and then archived as audio files on our website and as podcast episodes on a variety of podcast platforms. Judicial officials, financial advocates, educators, doctors and public health experts, law enforcement officers, legal mediators, and Community outreach specialists. All of KPCW's public affairs shows are broadcast and streamed live, and then archived as audio files on our website and as podcast episodes on a variety of podcast platforms.

Each week, KPCW brings listeners more than 80 hours of intentionally eclectic music. Every friday, we feature twelve new songs in the KPCW music library at the top of every hour. Selected tracks are new releases by favorite or newly emerging artists or deep cuts carefully selected to suit our eclectic sound. Annually, we purchase more than 1,000 songs to add to our play list. For context, most commercial radio stations play the same 500 songs repeatedly throughout the year based primarily on chart performance. Our song library on average features more than 5,000 tracks, including numerous local artists and bands and an ever-expanding playlist of contemporary/new music, rock, blues, reggae, folk and world music.