Latino Media Collaborative

Outreach and education campaignscampaigns: lmc develops high-impact Media and outreach campaigns in partnership with the Latino Media sector to advance an informed and highly engaged Latino community and to increase public and political will for policies that promote diversity, inclusion, and racial equity with a major focus last year on the stop the hate initaitave. We work with severel partners within our network of over 25 print, digital, and broadcast Latino Media outlets - including a combination of smaller, hyperlocal outlets, as well as statewide and national partners. Our smaller, ethnic Media outlets include la nueva voz and hispanic la, llc (greater los angeles), el popular and vida en el valle (central valley), el Latino (san diego), vida newspaper (ventura county), el informador del valle (coachella/inland empire), and el tmpano and alianza news (san francisco bay area), among others. Our statewide and national partners include the radio bilingue, spanish broadcasting system, nbc/telemundo, and univision. These partners have strength in original content creation in english and / or spanish across multiple platforms, including digital and traditional Media and broadcast television and radio. The majority of partner outlets serve latino/latina/latinx, immigrant and refugee, and limited english proficient (lep) communities. Combined, our partners have an estimated reach of over 3 million in print, radio, tv, and online impressions.

Training & capacity building. Lmc and our affiliated Media roundtables are working to build cross-sector coalitions between Latino and ethnic Media, issue leaders, and community influencers to ensure that our communities have access to high-quality independent news while building resiliency in the sector. Last year we held our first annual summit on the state of the Latino Media sector to foster this area of our work. Attended by over 50 funders, journalists, partner outlets, government officials, as well as students, the event was a celebration of our collective successes and an exploration of next steps in our journey to strengthen the Latino Media sector. Our distinguished speakers included dolores huerta, the city university of new york, unvision, elected officials, and others.we served approximately 11 Media outlets during the year.

News content development. We continued to build and expand on our news content development, focusing on increased editing, reporting and content development capabilities. We launched a weekly digital newsletter, calo news, including activating its social Media presence. Our calo news program is an english language news and Media outlet created to meet the needs of the growing u.s. Adult laninx population by providing news coverage on the most pressing issues. Our official news site launch was held as part of our first annual summit and currently reaches an email list with over 7,200 subscribers, and social Media audience of 5k on facebook, 2.8k on instagram, and 9.5k on "x" (formerly twitter).

Advocacy & research.as we continued to build on last year's research on the state of community and ethnic Media in California to understand the current landscape of the state's ethnic Media, its diversity, challenges, and impact - we have been further developing our policy agenda, including advancing our first, lmc-sponsored a piece of legislation. Last year, the bill successfully passed the assembly, and is now in the senate. With a number of amendments, the bill seeks to create a set aside for ethnic and community Media as well as a number of transparency measures on ad spending reporting, creating an equal playing field for ethnic Media, and various accountability measures including one that ensures that marketing agencies must spend the vast majority of funding on Media outlets.