Program areas at LATCB
Through sales & marketing activities to meeting planners, event attendees, leisure travelers and consumer & travel trade media, the Board helped Los Angeles county generate 46.25mm visitors in 2022.
With the goal of driving increased international traffic to Los Angeles international airport (lax), the Board conducted sales & marketing activities targeting non-u.s. meeting planners, leisure travelers and consumer & travel trade media. As a result, the Board helped lax welcome over 65.9mm travelers in 2022.
With the goal of increasing hotel stays in the city of Los Angeles, the Board conducted sales & marketing activities targeting meeting planners, event attendees, leisure travelers and consumer & travel trade media. As a result, the Board helped Los Angeles area hotels book 29.4mm room nights in 2022.
Personnel at LATCB
| Name | Title | Compensation | Date of data |
|---|
| Adam Burke | President and Chief Executive Officer / Chief Operating Officer / Cao and Chief Financial Officer / Chief Administrative Officer | $593,303 | 2024-01-25 |
| Carolyn Steffen | Chief Financial Officer | $314,299 | 2024-05-09 |
| Donald Skeoch | Chief Marketing Officer | $317,805 | 2022-06-30 |
| Darren K. Green | Board Member | $376,175 | 2024-01-25 |
| Patricia MacJennett | Chief Stakeholders Office | $233,653 | 2022-06-30 |
| ...and 7 more key personnel |
Financials for LATCB
| Revenues | FYE 06/2023 | FYE 06/2022 | % Change |
|---|
| Total grants, contributions, etc. | $23,444,597 | $24,654,251 | -4.9% |
| Program services | $31,223,098 | $18,018,579 | 73.3% |
| Investment income and dividends | $22,620 | $984 | 2198.8% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $17,351 | $331,513 | -94.8% |
| Total revenues | $54,707,666 | $43,005,327 | 27.2% |
Organizations like LATCB
| Organization | Type | Location | Revenue |
|---|
| Greater Miami Convention and Visitors Bureau (GMCVB) | 501(c)(6) | Miami, FL | $48,025,666 |
| Visit Tampa Bay | 501(c)(6) | Tampa, FL | $20,737,160 |
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $44,006,602 |
| San Francisco Travel Association | 501(c)(6) | San Francisco, CA | $21,568,933 |
| Memphis Tourism Corporation | 501(c)(6) | Memphis, TN | $19,186,089 |
| Wisconsin Dells Visitor & Convention Bureau (WDVCB) | 501(c)(6) | Wisconsin Dells, WI | $20,984,401 |
| Atlanta Convention and Visitors Bureau | 501(c)(6) | Atlanta, GA | $26,232,942 |
| Destination DC | 501(c)(6) | Washington, DC | $26,967,687 |
| Experience Columbus | 501(c)(6) | Columbus, OH | $18,365,655 |
| NYC & Company | 501(c)(6) | New York, NY | $62,190,071 |
Data update history
July 11, 2024
Used new vendors
Identified 1 new vendor, including
January 25, 2024
Updated personnel
Identified 10 new personnel
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 13, 2023
Used new vendors
Identified 10 new vendors, including , , , , , , , , , and
July 7, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
- Address
- 633 W 5th St Ste 1800
- Los Angeles, CA 90071
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County, CA
- Website URL
- discoverlosangeles.com/Â
- Facebook page
- losangelesfanÂ
- Twitter profile
- @tourismlaÂ
IRS details
- EIN
- 95-3165255
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1977
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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