EIN 81-1396225

Metuchen Downtown Alliance A NJ Nonprofit Corporation

IRS 501(c) type
501(c)(3)
Num. employees
1
Year formed
2016
Most recent tax filings
2023-12-01
Description
Metuchen Downtown Alliance is a non-profit dedicated to promoting and revitalizing the Metuchen business district through marketing and economic development.
Total revenues
$915,109
2023
Total expenses
$762,347
2023
Total assets
$199,806
2023
Num. employees
1
2023

Program areas at Metuchen Downtown Alliance A NJ Nonprofit Corporation

The Corporation is organized and shall be operated to: (i) manage and leadin promoting the economic vitality of the District, (ii) promote Full Membergrowth and revitalization, (iii) enhance public awareness of the Full Memberbusinesses, (iv) facilitate cooperation among Full Members, Metuchen residents, Metuchen municipal government and other public institutions,and (v) foster good will between the Full Members and the general public.The Corporation shall be non-partisan and non-sectarian, and shall operateindependently of, but in cooperation with, other public and private entities.
Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects.
Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 34.7% and 87.7% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Buy Me Love, Food Pantry Takeover on the Plaza, Socially Distant NYE, Small Business Saturday, and Twas the Weekend Before Christmas.

Who funds Metuchen Downtown Alliance A NJ Nonprofit Corporation

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Hackensack Meridian Health -subordinates (HMH)Sponsorship Sponsorship$55,000
AarpGrant To Support Aarp's Livable Communities Initiative$9,500
Robert Wood Johnson Foundation (RWJF)Matching Gift$500
...and 1 more grant received

Personnel at Metuchen Downtown Alliance A NJ Nonprofit Corporation

NameTitleCompensation
Dawn MacKeyExecutive Director$17,709
Issac D KremerPast Executive Director$62,250
Bobbie TheivakumaranChair$0
Stuart SchoolerTreasurer$0
Gary TilborVice Chair$0
...and 3 more key personnel

Financials for Metuchen Downtown Alliance A NJ Nonprofit Corporation

RevenuesFYE 12/2023
Total grants, contributions, etc.$915,097
Program services$0
Investment income and dividends$12
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$915,109

Form 990s for Metuchen Downtown Alliance A NJ Nonprofit Corporation

Fiscal year endingDate received by IRSFormPDF link
2023-122024-11-16990View PDF
2022-122023-11-02990View PDF
2021-122023-09-25990View PDF
2020-122021-12-09990View PDF
2019-122021-04-02990View PDF
...and 4 more Form 990s
Data update history
October 1, 2024
Updated personnel
Identified 1 new personnel
January 23, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 23, 2024
Updated personnel
Identified 7 new personnel
December 24, 2023
Received grants
Identified 2 new grant, including a grant for $55,000 from Hackensack Meridian Health -subordinates (HMH)
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Public sector nonprofitsBusiness and community development organizationsCharities
Issues
EnvironmentCommunity improvementEconomic development
Characteristics
State / local levelReceives government fundingCommunity engagement / volunteeringTax deductible donationsAccepts online donations
General information
Address
10 Station Pl 3
Metuchen, NJ 08840
Metro area
New York-Newark-Jersey City, NY-NJ-PA
County
Middlesex County, NJ
Website URL
downtownmetuchen.org/ 
Phone
(732) 515-9660
IRS details
EIN
81-1396225
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2016
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
S31: Urban, Community Economic Development
NAICS code, primary
926110: Economic Development Corporations and Economic Program Organizations
Parent/child status
Independent
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