Mikeroweworks Foundation

In 2023, we ran two scholarship cycles for the first time. During the first scholarship cycle, we selected 200 recipients to receive a total of approximately $1 million in scholarships. The scholarships ranged from $1,300 to $12,500, and we selected recipients pursuing 15+ different skilled trade programs in 41 states. During the second scholarship cycle we selected 124 recipients to receive a total of approximately $675,000. The scholarships this second cycle ranged from $1,000 to $12,500, and we selected recipients pursuing 15+ skilled trade programs in 32 states. This program is about recognizing the people who understand the importance of work ethic, personal responsibility, delayed gratification, and a positive attitude. These are the hardworking men and women who keep the lights on, water running, and air flowing.

The work ethic curriculum focuses on the 12 statements of the s.w.e.a.t. Pledge. Each statement has a story, and each story comes from mike rowe's personal experience working with entrepreneurs and hardworking people across the country. Each lesson breaks down the origin of each statement in 12 lessons and explores why we believe every student and worker can benefit from embracing this pledge, regardless of their job or skillset. In 2023, we trained 18 high schools and colleges in 12 states to begin implementation of the work ethic curriculum. By the end of the year, we issued 1,031 certifications, with a total of 5,000+ certifications since we developed the curriculum in 2019.

The Foundation continually expands and maintains its website which serves as the marketing and communication vehicle for the Foundation and is critical in not only bringing attention to the skills gap problem but also in continuing its fundraising efforts.