Program areas at MAF
Animal health studies: the Foundation funds researchers around the world who are solving critical health problems in animals, including dogs, cats, horses, llamas, alpacas, and wildlife. The Foundation's work is helping researchers in the field find new diagnostics, treatments, and cures for diseases and other health concerns for animals around the world, including many endangered species.
Program awareness: the foundations mission is to bridge science and resources to advance the health of animals. Raising awareness about the foundations programs and impact is a critical component to fulfilling the Foundation's mission. The foundations awareness program provides a range of educational information across formats/channels to ensure visibility, accessibility and impact, such as: information for researchers and scientists seeking funding, data or samples to support Animal health studies, resources for veterinarians to advance expertise and clinical care, and resources for supporters and pet owners related to pet care, health conditions, and Animal health issues at large. Program awareness efforts also support the foundations golden retriever lifetime study, the largest and longest study ever undertaken in the united states to understand cancer in dogs. Annual campaigns aim to generate awareness and support for critical Animal health issues such as the stop cancer furever campaign promoting educational content related to the prevalance of pet cancer, and inspiring donations to fund prevention and treatment. The Foundation also distributes ongoing Animal health information to supporters and the general public through direct mail, quarterly newsletters, social media, public relations, and a range of digital content including a website that houses resources for all aforementioned efforts.