Nashville Convention and Visitors Bureau

Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.

In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.

Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 1.8 million future room nights from these meetings.

To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website. The NCVB has also created a joint marketing program called Total Access where for one discounted price, visitors can select 4 attractions to visit from among the 25 - 30 participating venues.