Program areas at National PTA
Developed new programs, programmatic resources, and toolkits that are aligned with the strategic plan and advance the mission of National PTA. Provided state and local PTA leaders with technical assistance information, and support to implement the National PTA programs at a state and local level. Provided robust online resources to help leaders refine their skills and shed light on areas supporting local PTA units and running a state PTA. National PTA offered awards and grants to support PTAs as they: engage families, support student success, improve the health and safety of students and families, increase access to arts education, and celebrate advocacy and diversity. National PTA awarded 552 grants with a total of $965,500 in funding.
Communications: Conveyed the association's mission and values into a cohesive message to members, leadership, partners and sponsors. Share important resources with millions of members, families, advocates and educators through traditional and social media. National PTA programs, positions and thought leadership were featured in print, broadcast and online media outlets, resulting in 2 billion media impressions. In 2023, we received a Gold Excel Award from the Association of Media and Publishing for our Mental Health Conversations video series and a bronze Excel Award for our Notes from the Backpack A PTA Podcast series. We also received a Bronze 2023 TRENDY Award from Association Trends for the Reason YOU Belong membership campaign.
Member and Field Services: Developed and sustained programs, curriculum, and toolkits aligned with the National PTA 2021-2026 Strategic Plan to advance the important mission of the organization. Managed a year-long membership focus initiative for local PTA leaders across out network. Updated and maintained an online platform for people who visit the National PTA website to join PTAs across the country. Provided state and local PTA leaders with technical assistance, information, training, and support to implement programs and resources. Developed a suite of new membership related resources that tie PTA value to membership.Training: Provided training for our members from experts in nonprofit management, family engagement, and child advocacy, diversity and leadership. Developed and distributed a local leader PTA kit, a year-round resource to support the needs of all PTA leaders that included over 80 instructor-led trainings and webinars. Developed digital courses for more than 1600 registrants.
Advocacy: In partnership with key Administrative and Congressional offices, championed policy improvements via national advocacy efforts at the federal, state, and local level around community violence prevention, youth mental health, and child nutrition. Ongoing educational activities to support our policy recommendations and federal funding requests. Lobbied in support of legislation that bolsters public education funding, strengthens access to services and supports for all families, and enhances health and safety measures. Hosted an annual Legislative Conference in conjunction with an annual Convention for our association for state and local leaders to meet with their federal members of Congress.
Meetings: National PTA facilitated the virtual gathering of the National PTA leadership, its membership, and strategic partners at National PTA's virtual Legislative Conference (March 2023) and virtual Annual Convention (June 2023). National PTA's 2023 virtual Legislative Conference provided training and support to PTA leaders to advocate on behalf of all children. National PTA's 2023 virtual Convention included informative general sessions and association business, as well as educational workshops and networking opportunities. National PTA also conducted a virtual National Governance Retreat (September 2022) for the association's governance volunteer leaders and members of committees. National PTA also held both in-person and virtual Board of Director meetings in support of the business, work, and mission of the association.