EIN 43-6052673

National WWI Museum and Memorial

IRS 501(c) type
501(c)(3)
Num. employees
67
Year formed
1919
Most recent tax filings
2022-12-01
NTEE code, primary
Description
The National World War I Museum and Memorial is America's leading institution dedicated to remembering, interpreting and understanding the Great War and its enduring impact on the global community.
Also known as...
Liberty Memorial Association; National World War I Museum and Memorial
Total revenues
$10,608,562
2022
Total expenses
$9,781,307
2022
Total assets
$36,123,322
2022
Num. employees
67
2022

Program areas at National WWI Museum and Memorial

Museum & Memorial operations: shortly after world war i ended, a group of Kansas city leaders formed an Association to create a lasting Memorial to those who served. In 1919, a fundraising campaign resulted in 83,000 residents contributing $2.5 million in 10 days (more than $45 million in current dollars). In 1921, a site dedication hosted more than 100,000 people, including the five major allied commanders, the first time these individuals were in the same place at the same time. Following years of planning and construction, the facility opened in 1926 to a crowd of more than 150,000 people, including u.s. president calvin coolidge. At the time, it was the largest audience a u.s. president had ever addressed at one time. After decades of unaddressed deferred maintenance, the facility temporarily closed in 1994. Once again, Kansas city area residents rose to the challenge at this critical juncture and raised $102 million for renovations and a major expansion to build a world-class Museum below the Memorial courtyard. After achieving National historic landmark status and designation from congress as america's official Wwi Museum, the expanded Museum and Memorial opened to the public in december 2006. Congress added a second designation in 2014, effectively renaming the organization the National Wwi Museum and Memorial. Millions of people from across the nation and globe have visited to see the world's most diverse and comprehensive world war i collection. An institution of the people, by the people and for the people, the Museum and Memorial is Kansas city's gift to the world. As of december 31, 2022, the Museum and Memorial employs 42 full-time and 8 part-time staff. Additionally, in 2022 538 core volunteers provided over 57,045 hours of service. Volunteers greet guests, provide expert tours, provide guidance, support special projects, assist with promotion, answer all questions, provide specialized support to certian initiatives and help to lend a warm, human dimension to multifaceted stories of war and world history. The Museum and Memorial receives financial support from local, National and international funders. Donors include a wide array of individuals, corporations, and foundations whose philanthropy has helped to build enhanced programming and fund operational support for the Museum and Memorial. Admissions, facility rentals, the Museum store, the cafe, and other initiatives are also successful revenue generating sources, bringing in 27% of the Museum and Memorial's income in 2022. The National Wwi Museum and Memorial is proud to be ranked as one of the top museums in the u.s. and the "number one attraction in Kansas city" by trip advisor reviewers.in 2022, attendance at the Museum and Memorial, hosted more than 700,000 people inside the Museum as well as the surrounding 47 acres (an increase of 106% over fiscal year 2013). This included more than 190,000 ticketed guests. In 2022 guests from 22 countries and all 50 states visited the Museum and Memorial. Global audiences from 51 countries participated live in digital field trips and public programming.
Global education initiatives:for the past decade, the National Wwi Museum and Memorial has initiated a variety of strategies to share its rich collection and interpretation to a global audience through digital learning technologies. The Museum and Memorial launched a new website in early 2022 to update the dated design and improve the user experience. The platform integrates video content, offers translation into a variety of languages and streamlines content to make it more available and accessible. By december 2022 it had seen tremendous growth a 55% increase in visitorship over 2021. For virtual learners, the Museum and Memorial uses a variety of tools to reach a digital audience including social media, youtube, its online collections database, educator resources, 19 online exhibitions and more. The Museum and Memorial continues to expand content and diversify platforms, including a partnership with google arts and culture to meet the ongoing needs and interests of core audiences. The Museum and Memorial offers a diverse range of public programs open to all ages to educate about the enduring impact of Wwi on the global community. Its programs explore the legacies of Wwi in dynamic and thought-provoking ways and include a range of topics like photography, ukrainian independence, black service in Wwi and science. Many programs are presented in partnership with the region and nation's most vibrant and respected cultural organizations.community events on the Museum and Memorial grounds, like the stars and stripes picnic or the commemorative ceremonies for Memorial and veterans days, highlight the Museum and Memorial's unique place as "Kansas city's front porch".
Exhibitions and collections management: the National Wwi Museum and Memorial is the nation's only Museum solely dedicated to preserving the history and examining the personal narratives of the great war. The Museum and Memorial holds the world's most comprehensive collection of world war i (1914-1919) objects, artifacts and documents from belligerent nations across the globe that were involved in the conflict. It is the second oldest Wwi collecting institution in the world and presents a comprehensive global interpretation of world war i and its enduring impact.the Museum and Memorial's collection includes more than 368,000 world war i historical objects and artifacts. In 2022, the Museum accepted 124 new accessions into the permanent collection, each of which contains at least one object, with some containing hundreds of objects. Collection priorities respond to immediate research and exhibition needs, as well as unique opportunities that arise. The Museum and Memorial works to ensure that the stories of minorities, women and indigenous peoples who served in Wwi are collected and told through a dedicated collecting initiative launched in 2020. In addition to its permanent exhibitions, the Museum and Memorial features several special exhibitions every year, and partners with other institutions with exhibition loans. 2022 exhibitions featured: black citizenship in the age of jim crow, captured, snapshots, empires at war: austria and russia and an immersive virtual reality experience called war remains.in spring 2022, the first of many new improvements began, kicking off a multi-year initiative to create a richer and more immersive visitor experience by refreshing and expanding the galleries and access to the Museum and Memorial's collection. The new lower level, featuring the bergman family gallery and open storage center, opened to the public in spring 2023. A coastline of glass shelving allows the public to view 1,500 objects that would otherwise be behind closed storage doors. Main gallery renovations will begin in fall 2023 and last into 2025.

Who funds National WWI Museum and Memorial

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Sunderland FoundationGallery Enhancement Project$2,500,000
JE and LE Mabee FoundationCommunity Outreach$2,000,000
William T Kemper Foundation Commerce Bank TrusteeA Second Century Capital Campaign: Gallery Refresh Initiative$500,000
...and 53 more grants received totalling $6,126,681

Personnel at National WWI Museum and Memorial

NameTitleCompensation
Matthew NaylorPresident and Chief Executive Officer$400,000
Ted PlaceVice President Development$124,752
Chris T WycheVice President Facilities$108,614
Melodie JohnsonCatering Manager
Debra L BassPast Vice President Development / Vice - President Development$122,852
...and 8 more key personnel

Financials for National WWI Museum and Memorial

RevenuesFYE 12/2022
Total grants, contributions, etc.$6,635,761
Program services$3,222,206
Investment income and dividends$137,014
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$240,233
Net income from fundraising events$100
Net income from gaming activities$0
Net income from sales of inventory$373,248
Miscellaneous revenues$0
Total revenues$10,608,562

Form 990s for National WWI Museum and Memorial

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990View PDF
2021-122022-11-10990View PDF
2020-122021-08-31990View PDF
2019-122021-02-19990View PDF
2018-122019-10-05990View PDF
...and 9 more Form 990s
Data update history
September 15, 2024
Updated personnel
Identified 1 new personnel
September 13, 2024
Used new vendors
Identified 1 new vendor, including
August 26, 2024
Received grants
Identified 20 new grant, including a grant for $2,000,000 from JE and LE Mabee Foundation
May 18, 2024
Received grants
Identified 2 new grant, including a grant for $15,000 from Veterans of Foreign Wars of the United States (VFW)
January 22, 2024
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Arts, culture, and humanities nonprofitsMuseumsCharities
Issues
EducationArts, cultural, and humanitiesHistory
Characteristics
Fundraising eventsReceives government fundingEndowed supportCommunity engagement / volunteeringTax deductible donationsAccepts online donations
General information
Address
2 Memorial Dr
Kansas City, MO 64108
Metro area
Kansas City, MO-KS
County
Jackson County, MO
Website URL
theworldwar.org/ 
Phone
(816) 888-8100
Facebook page
theworldwar 
Twitter profile
@thewwimuseum 
IRS details
EIN
43-6052673
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1919
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
A54: History Museums
NAICS code, primary
7121: Museums, Historical Sites, and Similar Institutions
Parent/child status
Independent
California AB-488 details
AB 488 status
May Operate or Solicit for Charitable Purposes
Charity Registration status
Current - Awaiting Reporting
FTB status revoked
Not revoked
AG Registration Number
CT0257680
FTB Entity ID
None yet
AB 488 data last updated ("as-of") date
2024-10-16
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