EIN 72-0540607

New Orleans and Company

IRS 501(c) type
501(c)(6)
Num. employees
196
Year formed
1960
Most recent tax filings
2023-12-01
Description
New Orleans and Company is a nationally accredited, 1,100-member destination marketing organization and the largest and most successful private economic development corporation in Louisiana.
Also known as...
New Orleans Metropolitan Convention and Visitors Bureau; New Orleans Convention and Visitors Bureau
Total revenues
$55,402,309
2023
Total expenses
$42,735,630
2023
Total assets
$114,964,248
2023
Num. employees
196
2023

Program areas at New Orleans and Company

New Orleans & Company's sales and services teams sell, market, advertise and promote travel to New Orleans as a destination to convene conferences, conventions, corporate meetings and major events. Team members travel throughout the united states and beyond year-round meeting with planners and decision makers actively bidding competitively with other destinations. Numerous major events hosted in New Orleans as a result of these efforts include ncaa/final four, super bowl, essence, miss universe and sugar bowl along with many others. They attend numerous industry shows to showcase and promote New Orleans as a destination and bring in customers from all over the world to scout and site hotels, restaurants, venues, (continued on schedule o) and many other organizations within the hospitality industry.new Orleans & Company contacts many associations and corporate businesses to solicit facilities in New Orleans; 1,048 conventions and meetings were booked by New Orleans & Company in 2023. The convention & sales team booked a total of 1,467,629 room nights in 2023. leisure tourism sales New Orleans & Company's leisure sales team sell, market, advertise and promote travel to New Orleans as a destination for group travel which includes sales and promotion to travel agents, motorcoach bus groups, class, military and family reunions, church and youth groups, weddings, bachelor/bachelorette gatherings, girls' weekends, and any other reason to visit New Orleans. The leisure sales team also works with representatives in united kingdom, germany, france, india, mexico and other countries periodically to promote New Orleans as a destination for international visitors. Partnerships, which include marketing and advertising, are aligned with british airways to continue to promote flights to and from New Orleans along with cruise lines to maintain ships at port for all to sail from our great city of New orleans.new Orleans & Company provided assistance to 13,806 travel agents in 2023 and booked a total of 466,475 room nights.
External affairs & membershipnew Orleans & Company's membership consists of 1,236 businesses and opens the doors to New marketing ideas, networking, business opportunities and industry research... and that's just a few of the benefits available to our members. Our members encompass all facets of industry, from hotels, bed & breakfasts, restaurants and nightclubs, tours and attractions to transportation and business services. Membership concentrates on networking, job fairs, health fairs, hospitality training, sustainability and many other initiatives. (continued on schedule o)new Orleans & Company's external affairs is focused on community relations sponsoring and funding many organizations within the hospitality industry such as festivals and others to develop New product.new Orleans & Company prints and distributes brochures and maps which provide information about the various points of interest and events happening in New Orleans. In 2023, approximately 246,405 brochures were circulated.leisure marketingnew Orleans & Company markets to consumers via print and digital advertising, television, radio, billboards, website, social media and many other avenues to attract visitors to the city of New Orleans. Their efforts drive consumers to New Orleans & Company's website ultimately generating bookings from guests all over the world to visit and stay in the New Orleans area.
New Orleans & Company communications & public relations team focuses on relationship building with journalists and influencers, both domestic and international, along with assisting all facets of the media in order to maintain positive coverage of New Orleans as a travel destination.new Orleans & Company assisted media around the world for a total result of 1,375 assisted in 2023.

Grants made by New Orleans and Company

GranteeGrant descriptionAmount
Roots of MusicGeneral Operational Support$200,000
New Orleans Mardi Gras IndianGeneral Operational Support$150,000
Zulu Community Services FoundationGeneral Operational Support$150,000

Who funds New Orleans and Company

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
The Pew Charitable Trusts (Pew)Sponsorship$25,000

Personnel at New Orleans and Company

NameTitleCompensation
Walt J. Leger IiiPresident and Chief Executive Officer$206,434
Walter J LegerOfficer$389,408
Mark RomigSenior Vice President and Chief Marketing Officer$343,418
Tammie BotelerVice President of Finance$209,812
Jeremy CookerSenior Vice President of Marketing$192,712
...and 21 more key personnel

Financials for New Orleans and Company

RevenuesFYE 12/2023
Total grants, contributions, etc.$16,626,166
Program services$36,815,781
Investment income and dividends$1,750,859
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-113,161
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$322,664
Total revenues$55,402,309

Form 990s for New Orleans and Company

Fiscal year endingDate received by IRSFormPDF link
2023-122024-12-19990View PDF
2022-122023-11-15990View PDF
2021-122022-11-15990View PDF
2020-122021-11-19990View PDF
2018-122020-02-18990View PDF
...and 9 more Form 990s

Organizations like New Orleans and Company

OrganizationLocationRevenue
San Francisco Travel AssociationSan Francisco, CA$29,866,275
Nashville Convention and Visitors BureauNashville, TN$44,006,602
Visit OrlandoOrlando, FL$114,398,547
Visit SeattleSeattle, WA$31,287,095
Los Angeles Tourism & Convention Board (LATCB)Los Angeles, CA$54,707,666
Visit San AntonioSan Antonio, TX$32,035,608
Greater Miami Convention and Visitors Bureau (GMCVB)Miami, FL$50,321,618
Visit Tampa BayTampa, FL$27,848,802
Memphis Tourism CorporationMemphis, TN$19,186,089
Discover The Palm BeachesWest Palm Beach, FL$27,655,931
Data update history
January 26, 2025
Updated personnel
Identified 2 new personnel
January 19, 2025
Used new vendors
Identified 4 new vendors, including , , , and
November 5, 2024
Updated personnel
Identified 1 new personnel
May 18, 2024
Received grants
Identified 1 new grant, including a grant for $25,000 from The Pew Charitable Trusts (Pew)
December 28, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
MembershipsOperates internationallyState / local levelReceives government funding
General information
Address
2020 St Charles Ave
New Orleans, LA 70130
Metro area
New Orleans-Metairie, LA
County
Orleans Parish, LA
Website URL
neworleans.com/ 
Phone
(504) 566-5003
Facebook page
neworleans 
Twitter profile
@visitneworleans 
IRS details
EIN
72-0540607
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1960
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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